MakesYouLocal - Customer service and localisation for international e-commerce

What we do

We help webshops grow internationally

Customer service

Market entry

Localisation

Translation

Speak the language. Win the market with customer service

Outsourcing customer service doesn't mean handing it off and hoping for the best. It means we run the entire operation - AI, native teams, training, quality, and the conversations that actually decide whether a customer comes back. You get a team that's already working across 200+ webshops. You get the scale when you need it, without the overhead when you don't.

AI chatbot Native teams Email & phone B2B & B2C

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Scalability without the hiring

Traffic spikes, peak seasons, new markets - you scale up without adding headcount. The infrastructure is already there.

Automation that resolves

Connected to your shop, OMS, and carriers. We handle everything end-to-end, automatically - Returns, order status, cancellations. 50–70% of tickets are resolved without a human in the loop.

The last 30% is where loyalty is decided

Not every conversation should go through automation first. Some enquiries are complex, emotional, or high-stakes from the very first message - and sending them into an automated flow is the wrong call. We know the difference. That's when our native teams handle it directly, from the start.

Enter new markets with the right insights and AI foundation

Demand signals tell you whether a market exists. They do not tell you how customers there actually behave, or where your current setup will fall short. Those gaps tend to surface after launch. We give you the right market insights and knowledge before you commit to a new market.

Market analysis Competitor mapping CRO Go-to-market

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Market & competitor analysis

A native specialist reviews how customers behave in your target market. You get insight into competitor positioning, pricing expectations, digital habits, and the cultural nuances that shape buying behaviour through a local specialist.

Go-to-market strategy

Channel priorities, local compliance requirements, and a launch plan built on data and market knowledge. Your native e-commerce manager acts as a sparring partner who spots the details that generic market research misses - and helps you make the right calls.

Market entry frameworks

You receive an action plan that supports a well-prepared entry. The recommendations help you focus on the steps that matter most, so your expansion is built on local insights.

Smart translation with human insight – built for your market

AI tools translate words with speed., native specialists ensure the quality. We do both. Choose to build and train a custom LLM on your brand and terminology. The result is accurate, consistent copy across 21 languages - at a fraction of the cost of traditional translation, and without the coordination overhead. Or bring us in for specific content types. Our setup works around how you operate.

AI-assisted Native reviewed 21 languages SEO-aware

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Your custom-trained LLM

Trained on your style guides and existing content - so it knows your tone, terminology, and brand identity from day one. The model handles the bulk of the work and keeps improving with every submission. Our native specialists do a full proofread for high-impact content.

Native proofreading

When the model flags uncertainty, or when you're submitting high-priority content, a native specialist with e-commerce knowledge and local market understanding steps in to review. The smarter the model gets, the less often that's needed - but the quality bar stays the same.

Ready to publish translation

Product pages, FAQs, marketing content - you submit, we return it ready to go live.

Translation is not localisation - your website needs to fit the local market

Translation handles the language. Localisation is everything else: checkout flows, payment methods, delivery messaging, returns, and terms and conditions. When those don't match local expectations, trust breaks down before a sale ever takes place. We help you optimise your e-commerce website across markets.

Webshop audit CRO Legal & compliance Local presence

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Native e-commerce managers

A native specialist reviews your webshop the way a local customer would. They assess trust signals, checkout flow, payment methods, delivery messaging, and returns - and tell you exactly where local expectations aren't being met.

Legal & compliance

Local terms and conditions aren't just a legal requirement - they're a trust signal. A native e-commerce manager makes sure your T&Cs, returns policy, and checkout messaging match what local customers expect to see.

Local presence

Localisation doesn't stop at copy and checkout. We help you get the full picture right, such as a local phone number or return address - every element that signals to a local customer that you belong in their market, not just that you have translated your way into it.

Customer service
•
site optimisation

"With MakesYouLocal we get access to a local team of specialists for each market, allowing us to grow quickly and cost-effectively, without compromising customer satisfaction."

— Johannes Kayser, Chief Strategy Officer, Motatos

Motatos

5 European markets, fully covered

Motatos needed to move fast. Setting up local customer service teams across five markets was not the answer - too slow, too costly, and impossible to scale at the pace they were growing.

We stepped in from day one, combining AI automation with native-speaking specialists to run the full operation. The results speak for themselves.

60% Contacts automated

5 markets covered

0 local hires

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WHY US

The technology and the local knowledge
- built together since 2010

AI tools are everywhere. But if you want to sell online in Germany or France, the hard part isn't the automation - AI is made for volume and scale. the hard part is knowing how customers in Germany expect a return to be handled, or how your French customer responds to a chatbot.

AI Engine

Automation that handles enquiries from start to finish

Connected directly to your shop and your carriers - a chatbot can handle the enquiries that would otherwise land in your team's inbox.

Order status, returns, and shipping resolved end-to-end
Integrated with your OMS, carriers, and returns flow
Sub-60 second response, 24/7

Native teams

When AI isn't enough, people make the difference

Phone support, complex complaints, localisation review - our native teams step in with real market experience at the right time.

Specialists who know your markets
Phone in the local language and cultural tone
Market-specific complaint and returns handling
AI quality calibration per market

Full operations

One partner across every market

Customer service, localisation, translation, and market insight - we run it all, across every market you enter.

Webshop audit and CRO per market
AI-assisted, native-reviewed translations
Market intelligence from real customer interactions

CLIENT CASES

We love working with ambitious brands

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creativ company

94% increase in conversion rate

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€3000 saved per mo. from chatbot automation

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2000 products translated in 4 days

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Succeed Abroad

Succeed Abroad: Where Europe's
e-commerce leaders come together

Once a year, more than 600 e-commerce decision-makers come together across Copenhagen, Stockholm, and Vilnius - spending a full day on one topic: what it actually takes to succeed abroad.

Speakers from leading e-commerce businesses. Real cases. And knowledge shared by our specialists. 90% of attendees leave with ideas they can act on the following week.

Do you want to join us? →

audience at Succeed Abroad taking a picture of e-commerce leader on stage

Native teams giving a presentation on local market knowledge at Succeed Abroad

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600+ Attendees

20+ Speakers

3 Countries

Free - 30 minutes - no obligation

Not sure where to start? Get a clear direction before you decide anything

International expansion can feel complex. But understanding your options does not have to be.

Book a free Customer Service review and we will go through your customer service setup with you. You will leave with a clearer sense of what to prioritise and what to avoid. Most clients start here.

Get a free CS review → Have questions? →

Only 30 minutes of your time, spent with a native e-commerce specialist.