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A LOCALISED WEBSHOP IMPROVES YOUR CONVERSION RATE

From €695

Few things cause low conversion like an insufficiently localised webshop. About 40% of consumers would not even consider buying from a webshop that's not localised. Our specialists are ready to do a full review of your webshop so you can be sure it's a local as possible.

OUR APPROACH

A LOCALISED CUSTOMER EXPERIENCE

Line drawing of woman looking at a computer with a pen in her hand
  • User Experience
  • Communication
  • Conversion

FIRST IMPRESSION AND NAVIGATION

First impressions are crucial; if your site doesn’t capture attention immediately, visitors will leave. Easy navigation is essential; if customers struggle to find their way, they’ll abandon your site.

 

E-com illustrations (3)

 

LOCALISED COPY AND TRANSPARENCY

Without localisation, language barriers can deter 40% of customers. Small errors or cultural missteps can lose sales. Transparency builds trust; if customers don’t know who you are or how to contact you, they’re less likely to buy.

 

A mockup of how content is localised

 

THE RIGHT LOGISTICS & CHECKOUT PROCESS

Using familiar logistics solutions is crucial; unfamiliar options confuse and deter customers. The checkout process is a major pain point; if it’s not seamless, customers will abandon their carts. Efficient logistics and an easy checkout ensure completed purchases and repeat customers.

 

A mock up of the order confirmation page

 

  • First impression
  • The right logistics
  • Localised copywriting
  • Transparency
  • Navigation
  • Checkout process

You never get a second chance

...to make a good first impression. It might be a cliché but it's true nonetheless.

To turn visitors into customers, we need them to stay on the site after entering. Here, first impressions matter; a site must capture the visitor’s attention and interest. Our Site Check evaluates how your site manages to do exactly that.

People prefer what they know

And payment and delivery partners are no exception.

You won't be able to simply copy and paste your delivery and payment partners and call it a day. Doing so is a certain way of ensuring low conversion. Do not confuse visitors with logistical solutions they do not recognise; make them feel like your webshop could have been started by someone down the street.

People prefer their own language

In fact, 40% of people would never buy something from a webshop in a different language, and the rest prefer to shop in their mother tongue.

A native pair of eyes ensures nothing falls through the cracks, making you rest assured knowing you won't lose potential customers from tiny errors or language norms that only a native would spot.

Own who you are

Honesty is the best policy.

You will benefit from letting your customers know who you are. If customers do not know where you are from, cannot figure out how to get in touch, or who you are, then they are less likely to purchase from you.

Set yourself up for success

You should not need a GPS to get around a website.

Your webshop should be intuitive and easy to navigate - if the customers are finding it difficult to get around the site, chances are that they will never convert. Or perhaps they cannot figure out how to.

Get over the finish line

The most important step of any customer journey, and where most abandon it, is the checkout flow.

It needs to be intuitive, understandable, easy, and efficient. If it's not, customers will leave and you might never see them again.

A HEALTH CHECK OR A ROADMAP?

OUR WEBSITE AUDITS

SITE REVIEW

€695
Review of your webshop by a native specialist
Identification of errors
Identification of areas for improvement
Full list of concrete improvements to existing pages
Tailored initiatives for further improved conversion

A "health check" to help you understand your webshop's level of localisation.

SITE CHECK

€2240
Thorough review of your webshop by a native specialist
Identification of errors
Identification of areas for improvement
Full list of concrete improvements to existing pages
Tailored initiatives for further improved conversion
All the tailored recommendations that you need to make your webshop fully localised.
HOW DOES LOCALISATION IMPACT PERFORMANCE

By implementing the findings from our Site Check, Creativ Company managed to increase their conversion rate by 94%

Small girl in a pink dress with a home made toy crown
MakesYouLocal team from Succeed Abroad Conference in Copenhagen
THE KEY TO GREAT RESULTS

NATIVE E-COMMERCE MANAGERS

Having someone who was been born and raised in the market you are expanding to give their input on your webshop is great. If they are also e-commerce specialists? That is close to priceless. 

We have native e-commerce managers from more than 14 countries that are the ones responsible for, amongst many things, our Site Checks. Their input comes from that priceless point where lived culture and learned e-commerce meet, where they see and note things that you would not have had a chance to spot without their lived experiences.

INTERESTED IN IMPROVING YOUR CONVERSION?

Have a chat with our expansion specialist, Antonella

Antonella, no background