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We help webshops with e-commerce strategy and market expansion.

Expanding your e-commerce business abroad can be daunting, with language barriers, local regulations, and unfamiliar markets. Navigate the challenges of international expansion with our market expansion and strategy services.

Discuss your opportunities
Market analysis

Understand your competition and lock in your positioning to succeed in your new market 
Webshop review

Webshop audits focusing on increasing conversation through proper localisation
Webshop translations

High quality webshop translations that ensure your customers can shop in their own language
Business roadmaps

Tailored business roadmaps and board workshops on e-commerce strategy

Local presence

Add legitimacy to your webshop with local return addresses and phone numbers
Terms & conditions authoring

Stay within the legal guidelines with terms & conditions tailored for your webshop and market
Conversation rate optimisation

Sometimes it's not clear what the problem is. We do a 360 degree review to get you converting
Translation quality review

Ensure your webshop's translation are on point with a thorough quality review by a native

We supply webshops with native staff on demand.

When expanding to new markets, one of the biggest challenges is finding native staff to do translations, customer service, and other tasks that require a native touch. Our in-house teams from more than 20 countries gives you the access to individuals who understands the local culture and speaks the language of any market you are in.

Discuss your opportunities
Outsource customer service

Outsourcing customer service is more scalable and less expensive than doing it internally
B2B Sales Support

We serve your B2B customers in their native language and boost sales
Webshop and product translations

High quality e-commerce translations powered by AI and native translators

Performance marketing services

Native growth marketing specialists for ongoing digital marketing work and strategy
E-commerce management

We have e-commerce managers from +14 countries ready to help you by the hour

We tailor and integrate software tools for efficient e-commerce processes.

As a webshop owner, the rapid development of new technologies can be difficult to keep up with. We make sure to stay up-to-date with the newest developments so you do not have to, ensuring that your webshop is able to benefit from the newest technologies.

Discuss your opportunities
Chat automation

A chatbot allows you to automate upwards of 15% of all customer service from day one
Automated conversation analysis

Automate and improve customer service analysis and reporting with artificial intelligence 

Email automation

Automate 40% of customer service emails with an intelligent contact form for your site
Technology setup and integrations

Connect your systems to some of the best software for process improvement in e-commerce

See all cases
We have done work for more than a 1000 webshops. We have gathered some of our work here in a collection of cases.
Featured case
Creativ Company
We did a Site Check for Creativ Company's German webshop. After having implemented our suggestions, they experienced a 94% uplift in conversion rate.
toddler with a home made crown
Featured case
Boom Butik
We made a chatbot for Danish fashion brand, Boom Butik. On day 1, it answered 15% of their conversations, while matching the website in tone of voice and design.
Person in pool with clothes on
Featured case
Matsmart - Motatos
We do customer service in five markets for Motatos, as well as supply technology for customer service that facilitates data-driven decision making in the organisation.
Motatos parcel on the hallway floor

How Creativ Company achieved a 94% increase in conversion rate.

toddler with a home made crown
CREATIV COMPANY

CASE AND RESULTS

The Danish company Creativ Company is a leading supplier of arts and crafts materials in Denmark. As part of their expansion strategy, they decided to extend their business reach into Germany. They knew the journey would require more than just translating their passion for creativity into another language. Entering one of Europe's largest and most competitive markets meant ensuring their German webshop was not only linguistically accurate but also resonated with the local audience, was user-friendly, and complied with local e-commerce regulations.

For their German webshop, Creativ Company asked us to conduct a Site Check of their website. We did so, and after having implemented the 29 specific recommendations from our German e-commerce specialists, Creativ Company saw a 94% uplift in their conversion rate.

"Leveraging insights from MakesYouLocal's meticulous audit of our German webshop, we've nearly doubled our conversion rate. Their expertise, deeply rooted in an understanding of e-commerce nuances and local market dynamics, has proved invaluable"

Peter Rahbek, E-commerce Director at Creativ Company

 

Peter Rahbek
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94% INCREASE IN CONVERSION RATE

Following the implementation of MakesYouLocal's recommendations, Creativ Company saw a remarkable 94% increase in their conversion rate. Their E-commerce Director, Peter Rahbek, attributes this significant increase to the site check that focused on enhancing the webshop's trustworthiness and user experience. By addressing key local preferences and optimising the webshop's content across various touchpoints, Creativ Company were able to foster a more inviting and seamless shopping environment for the German customers. This led to an increase in customer confidence, ultimately encouraging more visitors to complete their purchases and transform into repeat customers.

29 SPECIFIC RECOMMENDATIONS

By combing through the webshop, delving into terms & conditions, checkout flow, product pages, placing test orders, and more, we identified areas areas where there was room for improvement: first impression, front page, ease of navigation, product page details, logistics, checkout flow, payment options, legal compliance, and language nuances.

Having divided the analysis into these areas, we identified 29 specific recommendations, ranging from typos, page speed recommendations, corrections of specific wordings, positioning of CTAs on product pages, placement of B2B information, mobile compatibility, logistics partners and more. According to Creativ Company's data in the months afterwards, the recommendations with the highest impact on conversion rate were adding DHL as a delivery partner, more aggressive communication about reaching a free shipping-threshold, and improving language quality. However, adjusting the base shipping price to below €5 was the single most impactful recommendation from the Site Check for the increase in conversion rate.

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THE IMPLEMENTATION PROCESS

The majority of the suggested recommendations were implemented, and done so without much hassle: "most recommendations were easily implemented by our in-house editors and didn't require development, or complicated changes at all" Peter mentioned. Additionally, Creativ Company has put in work to optimise pricing, increased their marketing efforts, and improved product recommendations and search, all aspects that should help maintain high conversion with scaling.

With this, it's clear that thorough localisation has real impact on your webshop's performance and the value localisation provides is definitely attainable - it just requires the expertise from an e-commerce specialist that has been raised in the market of question.

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