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About us

Our Story

At MakesYouLocal we help e-commerce companies succeed in international markets. We combine native-speaking teams and our native specialists, local market knowledge and smart use of technology to make your brand and customer experience feel local in every market you operate in.

MakesYouLocal was founded in Copenhagen in 2010, we have supported over 1,000 e-commerce brands across 21 European markets. Our teams are based in Copenhagen, Vilnius and Brno.

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Who are we

AI when possible humans when needed

MakesYouLocal was founded with one clear purpose: to give every
e-commerce company the technological foundation, tools, knowledge and local presence needed to succeed abroad.


Our teams are made up of native-speaking e-commerce specialists who understand what it takes to make a webshop feel local. We run customer service, translations, market entries and site optimisation for e-commerce brands across 21 European markets.


We help brands like yours identify what might be creating friction, or help you analyse your current setup. The goal is to help understand your goals and strategy in otder to put the right setup in place.

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employees-walking
120+
Employees
21
European markets
3
Offices
2010
founded

Our mission

International reach
with a local feel

Our mission is to give every e-commerce company the power to participate and win in international markets. 

Every person we hire and every client we take on is driven by this mission. We work with the e-commerce companies that wants to succeed abroad. And we are honest when a market is not the right move for you yet, rather than telling you what you want to hear.

We get there with native specialists who understand your customers from the inside. People who can tell you why your French returns rate is higher than your German one, or why your French customers abandon their cart at checkout more than your Danish ones do.

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Our native specialists

Our native specialists bring the local expertise. Our reports, tools and resources bring the structure. Together, they give brands what they need to make the right decisions when entering and growing in new markets.
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hayley_succeedAbroad

Voices in the industry

We run our annual event "Succeed Abroad", publish our own magazine and we are present at the industry's biggest stages. We have native knowledge on international e-commerce, that we love to share openly.
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Specialists on stage at succeed abroad 2026

Built around your growth

Some brands come to us before they have launched in a single new market. Others are already operating five. We meet businesses at every stage, and offer sparring and full operational support. Staying involved as the ambitions grow.
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Key to success

Our Values

We really do care about the people we work with, and it shows in who we hire. We look for talent in people who bring something different to the table and are willing to own their work.

Our values are a description of what that looks like in practice, and how we all treat each other. It is something that guides the way we collaborate and it creates a culture that makes good work possible.

With clients, we prioritise exceptional service, trust, transparency, and long-term partnerships built on deep understanding.
With colleagues, we foster collaboration, respect, and an inclusive environment that supports growth and open communication.
We Care

  • We like that people are unique – and have different talents

  • We help and support each other to succeed

  • We work across offices and take pride in ensuring that everyone feels included

  • We celebrate the small wins

We Take Ownership
  • We know we carry great responsibility for each other's well-being
  • We take pride in the trust our clients & colleagues put in us.
  • We nurture a culture where everyone feels empowered to take ownership of their work
We Strive For Excellence
  • We believe that quality is not just a goal; it is a commitment to everyone around us
  • We believe in long-lasting relationships based on a shared commitment to success
  • We foster a culture of continuous learning and development
We Value Open Dialogue
  • We have an open-door policy and encourage everyone to speak their minds
  • We understand that effective communication is the key to building strong relationships
  • We value feedback and actively seek ways to improve
We Encourage Innovation
  • We foster a culture of proactive ideation and experimentation
  • We understand that our innovation thrives when diverse perspectives come together
  • We recognise that success is not always guaranteed, but we firmly believe in the value of trying

Do you see yourself in our values?Come work with us.

We are always looking for new talent - so if you want to be a part of the team, please feel free to contact us and see our job openings. We are hiring across Copenhagen, Vilnius and Brno. If you're curious, has a drive, and want to help businesses grow internationally - we'd love to hear from you.
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Meet

The Management Team

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Book a meeting with Max
Max Riis Christensen CEO Copenhagen
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Connect with Ingrid
Ingrid Riis Karlsen Partner Copenhagen
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Connect with Søren
Søren Kjær Nielsen Partner Copenhagen
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Book a meeting with Donatas
Donatas Gudelis Managing Director & Partner Vilnius
Portrait of Britta Jørgensen, Head of People and Culture
Connect with Britta
Britta Jørgensen Head of People & Culture Copenhagen
Portrait of Hayley Damstoft, Head of Customer Success
Connect with Hayley
Hayley Damstoft Head of Client Success Copenhagen
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Otto The Office Dog Copenhagen
Contact us

Offices

Find us across Europe

We are based in Copenhagen, Vilnius and Brno. Our offices place us close to the clients we work with across Europe - and close to the markets they are trying to reach. We are also present through events across Europe, so you can also meet us or reach us on the international scene.
copenhagen office
HQ Copenhagen
Nordics, UK & Europe
Rosenvængets Alle 25,
2100, København Ø
+45 69 91 80 06
vilnius-office
Office Vilnius
Baltics & Poland
Saltoniškių g. 9
Vilnius 08105
+370 693 37 346
Brno office
Office Brno
Czechia
ImpactHUB, Cyrilská 7
602 00 Brno-střed
+420 538 890 770

About Us

Frequently asked questions

What does MakesYouLocal do? We help e-commerce companies succeed in international markets. That means native-speaking customer service, localisation, translations and digital marketing, all built around what customers in each specific market expects.
Which markets do you operate in? We support e-commerce brands across 21 European markets with local language and customer service support. Czech Republic, Denmark, Estonia, Finland, France, Germany, Latvia, Lithuania, the Netherlands, Norway, Poland, Sweden and the UK with offices in Copenhagen, Vilnius and Brno.
Who do you typically work with? Our clients are e-commerce businesses at different stages of international growth. Some are entering their first new market, others are already operating across several and need a more structured local setup. 
Do you host any events? Yes. We have a lot of different events focused on international e-commerce, including our event Succeed Abroad which is held annually in both Copenhagen, Stockholm and Vilnius. It is a good place to meet other e-commerce professionals and learn from our native specialists. You can find upcoming events on our events page
Contact our team →