Improve your conversion rate with a Gap Analysis

A native specialist reviews the full customer journey – from first impression to checkout – and highlights the exact points where customers hesitate, get confused or leave. This gives you a clear view of the moments that have the strongest impact on conversion.

The analysis shows where your localisation falls short, how your visibility compares to what customers expect, and how your prices and product range compare with local competitors. You see what feels unfamiliar, what is missing and what could be improved to meet local expectations.

You receive a simple roadmap that explains which gaps to fix first and why. The steps focus on the changes that will have the strongest effect on conversion and make your webshop feel more relevant, trustworthy and competitive in your chosen market.

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Gap Analysis

€3350

360-degree analysis of the customer journey

Assesses and highlights gaps and weaknesses in current strategies

Tailored roadmap with action points

Our report combines our localisation and growth expertise to identify the issues across the whole customer journey that are causing the gap between the current sales and the forecast.

Talk to us about the report

FAQ

Interested in knowing more about our Gap Analysis? Here is what people most often ask us. If you do not find an answer to your questions, please get in contact with us right here.

When should I choose a Gap Analysis? Choose a Gap Analysis when your conversion is lower than expected and you want to understand the reasons behind it. The analysis highlights the points in the journey where customers lose momentum, feel uncertain or leave before completing a purchase. It gives you a clear view of the gaps that matter most in the chosen market and helps you focus your conversion work where it will have the strongest effect.

How is a Gap Analysis different from a website audit or Market Entry Report?

A Gap Analysis is for markets where you are already active but not reaching the results you expect. It highlights the points in the journey that slow customers down and shows which gaps have the strongest effect on conversion.

A website audit focuses on the internal experience of your webshop and identifies the issues that make it feel less local.

A Market Entry Report is different because it is for markets where you are not active yet. It prepares you for entry by reviewing behaviour, competitors and local expectations before you launch.

Which markets can you analyse? We cover all European markets. Each Gap Analysis is carried out by a native specialist who understands the local expectations, buying habits and market conditions. This ensures that the findings reflect how customers in that country experience your webshop and what may hold them back.

What do I receive after the analysis? You receive a detailed report with findings across the full customer journey, including localisation, marketing, visibility, competition and price position. The report ends with a prioritised action plan that explains what to fix first and why. The specialist will then meet with you to present the results, answer questions and support your next steps, if needed.

Gap analysis for stronger conversion

Gap Analysis

FAQ

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