Understand your competition and lock in your positioning to succeed in your new market
HOW WE HELPED BRØNDSHOLM INCREASE SALES BY
THROUGH STREAMLINED MARKETING
CASE AND RESULTS
Brøndsholm has offered an exciting range of decor, interior design, artificial flowers, plants, and food to both Danish businesses and individuals since 1924. On top of providing high-quality products, Brøndsholm has also put a lot of effort and focus on their courteous, friendly, and proficient customer service.
In 2020 Brøndsholm wished to establish themselves in Sweden and therefore reached out to us for help. After four months of work, the results speak for themselves:
increase in sales after succesful marketing campaigns
customer satisfaction with customer service
442% INCREASE IN SALES
After just four months of focused work on their marketing strategy, Brøndsholm experienced a 442% increase in sales. This wasn't by chance; it was the result of a carefully crafted marketing plan. Using a multi-channel approach that included social media advertising on Facebook and Instagram, Google Ads, and Google Shopping, they were able to reach their target audience effectively.
By combining the knowledge of marketing experts, Swedish customer service agents, and Brøndsholm's team, they were able to fine-tune each of these channels to resonate deeply with local consumers. This targeted, multi-channel approach helped propel their sales to new heights and demonstrating the transformative power of a well-executed, localised marketing strategy.
84% CUSTOMER SATISFACTION
Brøndsholm's entry into the Swedish market was marked by a strong focus on customer service. Understanding that customer satisfaction is not just a metric but the image of a successful business, they wanted to make sure their customer service team were courteous, friendly, and proficient. In collaboration with us, we outlined the guidelines our agents should follow, from procedural guidelines to the desired tone of voice. This dedication to exceeding customer expectations paid off, earning them an impressive 84% Customer Satisfaction Score. The high score is a testament to their commitment to understanding the unique needs and preferences of their Swedish customer base, which has been a key driver in their successful market entry and scaling efforts.