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Resources

Practical guides for
international e‑commerce

Welcome to our universe of research, tools and market knowledge for e-commerce businesses expanding abroad.

We have put together a set of tools and guides that give you a solid starting point - so you can test a market, understand what you are walking into, and make informed decisions before you commit to anything significant.

E-commerce toolkits
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Let us take a look: Customer Service Review

Our Customer Service review gives you a report that covers your full Customer journey: channels, tools, automation - across markets.

 

With our Customer Service report you get:

  • Clarity on where you stand
  • An outside-in perspective on your setup
  • A concrete set of actions to get started

Answer a few questions and get your data-driven report based on what we have learned from e-commerce brands expanding across Europe since 2010.. 

Get your custom review →
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Explore

E-commerce Toolkits

Practical and hands-on resources for e-commerce businesses planning or managing international expansion. International growth is complicated. There are a lot of moving parts, and the decisions you make early tend to follow you for a long time.

We have put together a set of guides and tools to give you a better starting point - practical knowledge developed from real experience, so you can test things out based on a more solid starting point.
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Review CS Review A custom review of your customer service setup, with tools to optimize in a way that works for your business.
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Guide Get Started Guide Our guide to International E-commerce and how to launch your international webshop
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Guide Content Guide Get localised marketing tips and important dates across 12 European markets
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Magazine Our Magazine Get Succeed Abroad - The Magazine filled with the best tips on international expansion
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Guide AI in CS Get seven lessons based on insights from 700,000+ conversations across markets.
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German Market Fact Sheet
Data sheet Market Fact Sheet Exploring consumer spending and e-commerce trends across 12 European markets
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GUIDE Voice of Customers How customer behaviour is changing, based on 787,052 conversations across 300+ webshops.
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Succeed Abroad -
The Magazine

13 e-commerce brands share what they wish they had known before expanding internationally. Dilling, Rugvista, MAKE nordic, LinenMe and Rapunzel of Sweden reflect honestly on what worked - and what did not.

  • How to expand e-commerce business to new markets
  • Common mistakes in e-commerce expansion
  • What to consider before launching in a new country

If you are about to take your first steps into a new market, or you are looking into your current setup, this is a perfect opportunity to get insights into how other brands are working with international growth.
Get your Magazine →
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Industry thought leaders

Hear directly from e-commerce professionals who have built and scaled webshops across European markets. Practical conversations on international expansion, marketing and day-to-day operations.
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Don't miss out: The get started guide

A practical guide for e-commerce professionals preparing for international expansion - built on experience from supporting over 1,000 brands across European markets.

  • What to prioritise before entering a new market
  • How to adapt your webshop to local expectations
  • How to calculate market viability
  • How to avoid the most common early mistakes
Download the report →
Get Started Guide
Blog

Latest stories

Articles and blogs on market expansion, localisation, customer service and what it takes to run webshops across multiple markets.

We go behind the scenes with brands that are doing the hard work of growing internationally. The insights come straight from conversations with the people running it.

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Community

Join our community – get insights straight to your inbox

Tips, cases, and hands-on toolkits from native e-commerce specialists across 21 markets.

🚀 Tips and tricks to help you build trust abroad
✍️ Cases and insights from native e-commerce managers
✂️ Hands-on toolkits that you can apply to your business

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Frequently asked questions

How do you build a localisation strategy? When you are working with localisation you must cover content, customer communication and marketing to meet local expectations in the markets you are present in.

Our Content Guide to Marketing in Europe covers key dates, cultural differences and practical localisation tips across 12 European markets.

We also advise all e-commerce businesses to make an audit on a new market to get a better understanding of the competitive landscape, the opportunities and local customer behaviour. You can use our guide 'Get Started To International E-Commerce' to get insights on how to succeed in new markets.
How do I know which guide is most relevant for my business?

It depends on where you are in your international journey and working across markets.

We are always open to look at your current setup so we can guide you in the right direction.
How do I build a business case for international expansion? Our guides are made as tools and resources to support decisions-makers who need insights and knowledge on how to succeed abroad. All our guides can be used as a starting point before entering new markets, or as a check-list to see if your current set-up works as it's supposed to. 

The Voice of Customers report gives you concrete benchmarks on customer service volumes, channel behaviour and automation across 300+ European webshops - useful data when making the case for investment in customer service capacity or tooling.

The Get Started Guide to International E-commerce helps you structure the strategic argument, covering market viability, localisation requirements and what to prioritise before launch.

Succeed Abroad - The Magazine adds perspectives and insights from 13 brands who all have international experience from real use-cases.
How is AI changing customer service in e-commerce? AI is increasingly making its entry in Customer Service. It is used to handle repetitive queries, analyse customer sentiment and support agents with faster resolution. We have made a guide to AI in customer service, based on insights from 700,000+ conversations. It covers seven practical lessons from real e-commerce implementations, so you get a better understanding on how to priotiatise when implementing automation and AI in your e-commerce customer service.
Contact our team →