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Resources

Practical guides for
international e‑commerce

Research, tools and market knowledge for e-commerce businesses expanding abroad.

E-commerce toolkits
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Succeed Abroad -
The Magazine

13 e-commerce brands share what they wish they had known before expanding internationally. Dilling, Rugvista, MAKE nordic, LinenMe and Rapunzel of Sweden reflect honestly on what worked - and what did not.

  • How to expand e-commerce business to new markets
  • Common mistakes in e-commerce expansion
  • What to consider before launching in a new country
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E-commerce Toolkits

Free, practical resources for e-commerce businesses planning or managing international expansion. Find guides, checklists and templates covering localisation, customer service setup and market entry.
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Guide Get Started Guide Our guide to International E-commerce and how to launch your international webshop
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Guide Content Guide Get localised marketing tips and important dates across 12 European markets
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Magazine Our Magazine Get Succeed Abroad - The Magazine filled with the best tips on international expansion
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Guide AI in CS Get seven lessons based on insights from 700,000+ conversations across markets.
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German Market Fact Sheet
Data sheet Market Fact Sheet Exploring consumer spending and e-commerce trends across 12 European markets
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GUIDE Voice of Customers Find out what customers are actually asking when volumes spike, and how their behaviour is changing, based on 787,052 customer conversations across 300+ webshops.
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Voice of Customer: e‑commerce insights

Analysis of 787,052 customer service interactions across 300+ European webshops, covering the trends and challenges shaping e-commerce in 2025.

  • Key trends in e-commerce customer service for 2025
  • What customers are actually asking for 
  • Benchmarks from 300+ European webshops
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Voice of Customer report
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Industry thought leaders

Hear directly from e-commerce professionals who have built and scaled webshops across European markets. Practical conversations on international expansion, marketing and day-to-day operations.
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Don't miss out: The get started guide

A practical guide for e-commerce professionals preparing for international expansion - built on experience from supporting over 1,000 brands across European markets.

  • What to prioritise before entering a new market
  • How to adapt your webshop to local expectations
  • How to calculate market viability
  • How to avoid the most common early mistakes
Download the report →
Get Started Guide
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Latest stories

Articles and blogs on market expansion, localisation, customer service and what it takes to run e-commerce across multiple markets.

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Community

Join our community – get insights straight to your inbox

Tips, cases, and hands-on toolkits from native e-commerce specialists across 21 markets.

🚀 Tips and tricks to help you build trust abroad
✍️ Cases and insights from native e-commerce managers
✂️ Hands-on toolkits that you can apply to your business

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Frequently asked questions

How do you build a localisation strategy? When you are working with localisation you must cover content, customer communication and marketing to meet local expectations in the markets you are present in.

Our Content Guide to Marketing in Europe covers key dates, cultural differences and practical localisation tips across 12 European markets.

We also advise all e-commerce businesses to make an audit on a new market to get a better understanding of the competitive landscape, the opportunities and local customer behaviour. You can use our guide 'Get Started To International E-Commerce'to get insights on how to succeed in new markets.
How do I know which guide is most relevant for my business?

It depends on where you are in your international journey and working across markets.

    • If you are planning to enter a new market, start with the Get Started Guide to International E-commerce.

    • If you are looking to improve your customer service setup, the Voice of Customers report gives you data-driven benchmarks from 300+ webshops.

    • If marketing localisation is your priority, the Content Guide to Marketing in Europe covers 12 European markets in practical detail.

We are always open to look at your current setup so we can guide you in the right direction.
How do I build a business case for international expansion? Our guides are made as tools and resources to support decisions-makers who need insights and knowledge on how to succeed abroad. All our guides can be used as a starting point before entering new markets, or as a check-list to see if your current set-up works as it's supposed to. 

The Voice of Customers report gives you concrete benchmarks on customer service volumes, channel behaviour and automation across 300+ European webshops - useful data when making the case for investment in customer service capacity or tooling.

The Get Started Guide to International E-commerce helps you structure the strategic argument, covering market viability, localisation requirements and what to prioritise before launch.

Succeed Abroad - The Magazine adds perspectives and insights from 13 brands who all have international experience from real use-cases.
How is AI changing customer service in e-commerce? AI is increasingly making its entry in Customer Service. It is used to handle repetitive queries, analyse customer sentiment and support agents with faster resolution. We have made a guide to AI in customer service, based on insights from 700,000+ conversations. It covers seven practical lessons from real e-commerce implementations, so you get a better understanding on how to priotiatise when implementing automation and AI in your e-commerce customer service.
Contact our team →