Skip to content

Website audits that improve trust and conversion

We identify the obstacles that make customers leave – from confusing navigation to missing localisation – and provide clear steps to create a webshop that feels trustworthy and easy to buy from.

mapreading
drawing_sign

 

First impression and navigation

A website audit often reveals when a webshop fails to make a strong first impression. If the design is unclear or navigation is confusing, visitors leave before exploring products. Clear structure and intuitive navigation are essential to keep customers on the site and guide them towards purchase.

A mockup of a product page

 

Localised copy and transparency

Our audits frequently uncover language issues, untranslated content, or unclear information about the company. Even small mistakes can damage trust. Localised copy and transparent communication make it easier for customers to feel confident and complete their order.

buyingOnline-1

 

The right logistics and checkout process

Logistics and checkout are common weak spots highlighted in audits. If delivery options feel unfamiliar or the checkout flow is complicated, customers abandon their carts. Using trusted local delivery methods and creating a seamless checkout are key to turning visits into sales.

SUCCESS STORY: 

How we helped Creativ Company increase their conversion rate by 94%

"Leveraging insights from MakesYouLocal's meticulous audit of our German webshop, we've nearly doubled our conversion rate. Their expertise, deeply rooted in an understanding of e-commerce nuances and local market dynamics, has proved invaluable"

E-commerce Director, Creativ Company
Peter Rahbek

Site check results

29

tailored recommendations

Conversion driver

1

delivery price adjustment

Conversion rate

94%

increase 

little girl holding a handmade crown
A HEALTH CHECK OR A ROADMAP?

Our website audits

Site Review

€1250
Review of your webshop by a native specialist
Test order including review of transcational emails
Identification of errors
Identification of areas for improvement
Full list of concrete improvements to existing pages
Tailored initiatives for further improved conversion

A "health check" to help you understand your webshop's level of localisation.

Site Check

€3300
Thorough review of your webshop by a native specialist
Test order including review of transcational emails
Identification of errors
Identification of areas for improvement
Full list of concrete improvements to existing pages
Tailored initiatives for further improved conversion
All the tailored recommendations that you need to make your webshop fully localised.
MakesYouLocal team from Succeed Abroad Conference in Copenhagen
THE KEY TO GREAT RESULTS

Native e-commerce managers

Having someone who was been born and raised in the market you are expanding to give their input on your webshop is great. If they are also e-commerce specialists? That is close to priceless. 

We have native e-commerce managers from more than 14 countries that are the ones responsible for, amongst many things, our Site Checks. Their input comes from that priceless point where lived culture and learned e-commerce meet, where they see and note things that you would not have had a chance to spot without their lived experiences.

FAQ

Interested in knowing more about our website audits? Here is what people most often ask us.
If you do not find an answer to your questions, please get in contact with us right here
Which audit should I choose – Site Check or Site Review?
  • Choose a Site Check if you are entering a new market and want to be sure your webshop is ready before you invest in marketing. It is also the right choice if you are already active but struggling with low conversion and need to understand why your website is not performing.
  • Choose a Site Review if you want a lighter health check. It gives you a picture of how customers experience your webshop today and highlights the most important areas to improve..
Why do I need a website audit for my webshop? Launching abroad means most traffic will be paid for, so every visit counts. A website audit shows if your webshop feels local, if navigation works, and if payment and delivery options meet customer expectations. Without this check, you risk spending on marketing that does not convert.
Which markets can you audit my webshop for? We cover all European markets. Our audits are carried out by native specialists who know the language, culture, and buying habits in their country. This makes the findings reliable and specific to the market you want to succeed in.
What do I receive after the audit? You receive a structured report with an overall assessment and a prioritised list of recommendations. The specialist who prepared the report will then meet with you to present the findings, answer questions, and discuss next steps.
a portrait of MakesYouLocals CEO Max

CURIOS ABOUT  A WEBSITE AUDIT?

Have a chat with one of our expansion specialists and CEO, Max