Understand your competition and lock in your positioning to succeed in your new market
HOW BABYSAM TRANSLATED
PRODUCTS IN FOUR DAYS WITH A CUSTOM LLM
CASE AND RESULTS
Babyworld.se, one of Sweden’s largest retailers in the baby and child segment, was recently acquired by Babysam.dk. This allowed the two online shops to combine their inventories and agreements, as well as introduce the successful Danish product range to the Swedish market. The challenge lay in quickly and accurately localising the product descriptions to ensure they were suitable for the Swedish customer base.
cheaper translations
faster delivery of finished product
most important products translated in 4 days
"Rapid translation was crucial during the agile period of the companies' merger, serving as a key support and time saver. It allowed us to swiftly introduce products to the Swedish market while maintaining our tone of voice"
Alina Oleshchenko, Head of Business Development and PMI at BabySam
40% CHEAPER, 10 TIMES FASTER
The 40% cost reduction and 10 times faster delivery were achieved through the strategic use of AI-powered translations combined with human quality assurance. By leveraging AI, the bulk of the translation process was automated, significantly reducing the time and labour costs typically associated with manual translations. The AI model was specifically trained on Babyworld.se’s brand guidelines, ensuring that the initial translations were highly accurate. Human translators then reviewed these translations, focusing on fine-tuning and ensuring brand consistency. This hybrid approach maximised efficiency, enabling the delivery of 2,000 product descriptions in just 4 working days—a process that would traditionally take much longer.
THE IMPACT OF QUICK TRANSLATIONS
The ability to translate and localise products so quickly had an important impact on Babyworld.se’s operations. The rapid translation allowed Babyworld.se to immediately address its stock shortage by expanding its product range, ensuring that Swedish customers had access to a wider variety of products without delay. This quick turnaround also allowed Babyworld.se to maintain its competitive edge in the market, as the timely addition of new products directly contributed to a smoother customer experience and potential sales growth. Moreover, the consistent and accurate localisation of the content ensured that the Babyworld.se brand remained strong and coherent across all product listings, fostering trust and capitalising on loyalty among Swedish customers.
THE NEXT STEPS
Moving forward, BabySam plans to continue leveraging this highly efficient translation process to further add BabySam products to Babyworld.se’s product offering. The immediate goal is to complete the localisation of the remaining products, ensuring the entire Danish inventory is seamlessly integrated into the Swedish market. Additionally, with the AI model now finely tuned to Babyworld.se’s brand voice and identity, future product launches and additions can be localised within 1-2 days.
By sustaining this efficient translation workflow, BabySam can consistently ensure that new collections and product updates are promptly available to Swedish customers, keeping the webshop dynamic and appealing. The combination of speed, cost-effectiveness, and brand consistency not only solidifies Babyworld.se’s market position but also opens the door for future expansions into other Nordic markets, where similar localisation strategies can be applied, allowing BabySam to replicate this success on a broader scale.