Skip to content


Your community of e-commerce professionals, sharing their learnings on market expansion tactics, localisation and technology across markets.


In this section, you will find all stories on how e-commerce professionals across Europe are using localisation - and growth tactics to Succeed Abroad.
quote mark start
You can't get to know your target audience by sitting in Sweden. Go there, feel the pulse and talk to people.

Sofie Okstad, Marketing Director, Gents

SPOTLIGHT: How Bluepack beat rivals in Sweden

Bluepack talks international expansion
Start Reading

DeeZee: Taking risks can pay off in new markets

DeeZee shares its strategy for launching in eastern and western markets
Start Reading

Translation strategy - balance between costs vs quality

Achieve translation excellence with a blend of machine efficiency and human expertise, tailored to your unique business ...
Start Reading

Savicki: How failure in one market unlocks success in another

Savicki talks failure in the UK and building a blueprint for launching abroad
Start Reading

How MessyWeekend learned to succeed abroad - sustainably

Succeeding abroad is one thing. Today, brands need to be able to prove they can build success outside their home market in a ...
Start Reading

How Cellbes cultivates customer clubs

E-commerce Manager Pia Adermalm talks about how the Cellbes uses technology and localisation tactics including customer clubs ...
Start Reading

Don’t get stuck in the comparison swamp

Jula is finding success by investing heavily in local expertise and running micro tests in local markets before scaling up but ...
Start Reading

What ‘gut feel’ has to do with localisation

How Najell uses a team of country managers to super charge its localisation strategy outside of Sweden.
Start Reading

Think like a Finn with global super brand Skechers

Being present in the market already and starting a marketing program more aggressively later on has helped us flatten out this ...
Start Reading

Beating local competitors with extra consumer love

SC Styling shares market expansion tactics, localisation and technology across markets with our learning community.
Start Reading

Airinum Co-founder: "Challenge your assumptions constantly"

Expansion tactics and learnings from Airinum: from a Stockholm basement to a global brand with customers including Gwyneth ...
Start Reading

How customers help Gents crack local markets

Gents is the leading online retailer of male grooming products in Scandinavia with annual growth of 35% and 100k website ...
Start Reading
Read more