LOCALISATION
Your community of e-commerce professionals, sharing their learnings on market expansion tactics, localisation and technology across markets.
TABLE OF CONTENTS
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Welcome!
In this section, you will find all stories on how e-commerce professionals across Europe are using localisation - and growth tactics to Succeed Abroad.
You can't get to know your target audience by sitting in Sweden. Go there, feel the pulse and talk to people.
Sofie Okstad, Marketing Director, Gents
SPOTLIGHT: How Bluepack beat rivals in Sweden
Bluepack talks international expansion
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DeeZee: Taking risks can pay off in new markets
DeeZee shares its strategy for launching in eastern and western markets
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Translation strategy - balance between costs vs quality
Achieve translation excellence with a blend of machine efficiency and human expertise, tailored to your unique business ...
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Savicki: How failure in one market unlocks success in another
Savicki talks failure in the UK and building a blueprint for launching abroad
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How MessyWeekend learned to succeed abroad - sustainably
Succeeding abroad is one thing. Today, brands need to be able to prove they can build success outside their home market in a ...
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How Cellbes cultivates customer clubs
E-commerce Manager Pia Adermalm talks about how the Cellbes uses technology and localisation tactics including customer clubs ...
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Don’t get stuck in the comparison swamp
Jula is finding success by investing heavily in local expertise and running micro tests in local markets before scaling up but ...
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What ‘gut feel’ has to do with localisation
How Najell uses a team of country managers to super charge its localisation strategy outside of Sweden.
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Think like a Finn with global super brand Skechers
Being present in the market already and starting a marketing program more aggressively later on has helped us flatten out this ...
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Beating local competitors with extra consumer love
SC Styling shares market expansion tactics, localisation and technology across markets with our learning community.
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Airinum Co-founder: "Challenge your assumptions constantly"
Expansion tactics and learnings from Airinum: from a Stockholm basement to a global brand with customers including Gwyneth ...
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How customers help Gents crack local markets
Gents is the leading online retailer of male grooming products in Scandinavia with annual growth of 35% and 100k website ...
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