EN LOKALISERAD WEBBSHOP FÖRBÄTTRAR KONVERTERINGS-GRADEN

...to make a good first impression. It might be a cliché but it's true nonetheless.

To turn visitors into customers, we need them to stay on the site after entering. Here, first impressions matter; a site must capture the visitor’s attention and interest. Our Site Check evaluates how your site manages to do exactly that.

And payment and delivery partners are no exception.

You won't be able to simply copy and paste your delivery and payment partners and call it a day. Doing so is a certain way of ensuring low conversion. Do not confuse visitors with logistical solutions they do not recognise; make them feel like your webshop could have been started by someone down the street.

In fact, 40% of people would never buy something from a webshop in a different language, and the rest prefer to shop in their mother tongue.

A native pair of eyes ensures nothing falls through the cracks, making you rest assured knowing you won't lose potential customers from tiny errors or language norms that only a native would spot.

Honesty is the best policy.

You will benefit from letting your customers know who you are. If customers do not know where you are from, cannot figure out how to get in touch, or who you are, then they are less likely to purchase from you.

You should not need a GPS to get around a website.

Your webshop should be intuitive and easy to navigate - if the customers are finding it difficult to get around the site, chances are that they will never convert. Or perhaps they cannot figure out how to.

The most important step of any customer journey, and where most abandon it, is the checkout flow.

It needs to be intuitive, understandable, easy, and efficient. If it's not, customers will leave and you might never see them again.