Working together with Liewood

LIEWOOD

CASE AND RESULTS

The Copenhagen-based fashion brand Liewood was founded in 2015. Liewood creates “irresistible products for the modern family” with a high emphasis on design and ethics. We help Liewood ensure full localisation of their brand in three markets - Germany, the Netherlands, France - through customer service, social media monitoring, translations and more. We also handle all customer service for their Danish webshop. This work ensures that Liewood's customers are met in their own language whenever they interact with the brand without Liewood having to hire natives from the markets they want to establish themselves in.

3 FULLY LOCALISED WEBSHOPS

Liewood's journey into Germany, France, and the Netherlands has been all about making shopping easy and friendly for everyone, no matter where they are. With MakesYouLocal they decided that everything should be on point. They now have teams from each country to handle customer chats, calls, and emails, so when you need help, you're talking to someone who gets the local scene and speaks the language. On social media they are speaking the local language and embracing the local culture as well. Using this native lens, they keep an eye on what customers like and don't like, which helps them make their online shops even better.

And it's not just about talking the talk. We help Liewood with their trustmark management on their German site, facilitating the contact between customers on their Trusted Shops page, so local trust can be nurtured. We ensured their pages were up to high standards in the different markets prior to launch, while we also tuned their terms and conditions to fit with the local legislation.

Through this deep webshop localisation Liewood ensures that all their new customers in their new markets can feel right at home on their sites right away.

20% MORE EFFECTIVE CUSTOMER SERVICE

The collaboration between MakesYouLocal and Liewood is not just about what we do - it's about doing what we do in ways that benefit both parties. By thoroughly evaluating Liewood's internal processes in customer service, logistics handling and more, the internal time needed to facilitate customer service decreased by 75%, almost 20% of the total time needed to do customer service. Now, only a small slice of time is spent on internal work, which means Liewood save money by MakesYouLocal working more efficiently with their customers, and the customers win from better brand experiences.

These improvements were not just for Liewood's foreign markets - their Danish webshop and operations also benefit from these improvements.

HOW WE SUPPORT LIEWOOD'S

FULLY LOCALISED WEBSHOPS

CASE AND RESULTS

"Launching a webshop in a new market comes with many challenges and by having MakesYouLocal help with their native experts we were able to avoid some of the pitfalls we might have fallen into otherwise"

3 FULLY LOCALISED WEBSHOPS

20% MORE EFFECTIVE CUSTOMER SERVICE