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A community of more than 250 e-commerce professionals across Europe, sharing tips, tricks and real-life stories on succeeding, failing - and trying again.

Latest Stories

Welcome to your community of e-commerce professionals sharing tips, tricks, stories and insights on how to succeed abroad 🌎


Start very lean: let your website get indexed in a new country and start with a more aggressive marketing program later to flatten the learning curve.

Marco Wimmer, Printler


You can't get to know your target audience by sitting in Sweden. Go there, feel the pulse and talk to people.

Sofie Okstad, Marketing Director, Gents

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How To Get Started in International E-commerce

The Get Started Guide will give you valuable insights in everything you need to know when expanding your business to new markets.

Succeed Abroad - The Report-1
The Succeed Abroad Report

Learn from accomplished European e-commerce experts as they generously share their invaluable experiences across various markets and branches.

Should you go for Amazon or not?

A compact guide on how expanding your webshop sales to Amazon can impact your business, uncovering both the advantages and obstacles it presents.

Annual Marketing Wheel

Gain access to significant dates such as holidays, events, and celebrations, along with their cultural nuances. Strategically plan your marketing, ensuring it resonates with your local clientele.


Swappie Case [In partnership with PostNL]

Learn from Finnish Swappie when we talk to the company about market expansion tactics
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Learning by doing with Markberg

In this interview, Head of E-commerce at Markberg shares learnings from Markbergs e-commerce market expansion
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Overcoming cold feet with Cozy Sheep

In this interview, Michael Jørgensen from Cozy Sheep shares learnings from localisation, translations and e-commerce market ...
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How TAKT is building a values-based community across markets

TAKT, an online furniture shop, is building a values-based community across markets. Learn about their approach to market ...
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How Lundhags tests its way into new markets

Lundhags talks testing its way to global growth
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Spotlight: Maidina Expanding from Lithuania

“I'm really excited that we are now present in Latvia. And when you know what your ultimate successful result is, everything is ...
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Billigt Arbejdstøj talks power of names

Learn how Billigt Arbejdstøj became a leading online seller of workwear and protective gear. Discover their market expansion ...
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COVID changed the game: Søstrene Grene discusses taking on 6 markets in 12 months

Learn how Danish retailer Søstrene Grene adapted their international expansion plans due to COVID-19, opening six markets in 12 ...
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Expectations versus reality in international expansion

For brands expanding into new markets, managing their own expectations can be the biggest challenge according to Barons ...
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The mindset that helps HiFi Klubben succeed in new markets

We talk to HiFi Klubben about market expansion tactics, localisation and technology across markets.
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How Spejder Sport looks at international markets

How Spejder Sport evaluates new markets
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SPOTLIGHT: The key to selling premium products across markets

Arte Domestica shares the key to selling premium products across markets
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