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How to get started with international
e-commerce

Expanding abroad is exciting – but it also comes with complexity. From legal requirements to customer expectations, there are many moving parts to align.

This guide is designed to help e-commerce professionals get started in a smart, structured way. Whether you are preparing for your first international launch or revisiting your current setup, this outlines the essential areas to focus on – from localisation and logistics to technical setup and marketing.

Based on years of experience supporting over 1,000 brands, this is not a checklist of best practices – it is a practical resource for making well-informed decisions and avoiding costly missteps.

finger tapping the cover of get started guide

WHAT YOU WILL LEARN

  • What to prioritise before entering a new market

  • How to adapt your webshop to local expectations

  • Where to invest first – and what to avoid

  • How to calculate market viability and income per order

  • Why setup and trust matter more than speed