Market analysis
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How Aš Myliu Kavą benefited from outsourcing when expanding to Lithuania
Aš Myliu Kavą
CASE AND RESULTS
The coffee retailer Aš Myliu Kavą embarked on its first international expansion to bring their love of coffee to new markets. Recognising the challenges of entering foreign markets – from language barriers to cultural differences – they sought a partner who could provide comprehensive support. They chose MakesYouLocal to facilitate their full expansion, encompassing website localisation, customer service, marketing, and even event management for parts of their physical store opening.
Through efforts in localisation, personalised customer service, and targeted marketing campaigns, we enhanced customer satisfaction and engagement, establishing a strong foundation for their international presence.
Localisation
of most important products and webshop texts
Customer service
with native team
Check out analysis
leading to higher conversion rate
Influencer management
for store opening event
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Comprehensive localisation and translation
We provided full localisation and translation services to ensure that Aš Myliu Kavą’s brand message resonated with their new audience. This went beyond mere translation as we adapted their website content, product descriptions, and marketing materials to align with local cultural nuances and preferences. By doing so, we helped them connect with customers on a deeper level, making their products more relatable and appealing in the new market.
Personalised customer service and marketing initiatives
Understanding the importance of exceptional customer service, especially in a new market, we thoroughly trained our team to handle all customer interactions. We focused on improving communication by enhancing responsiveness and empathy in emails and phone calls. We refined email templates to make responses warmer and more personal, while ensuring high efficiency. Additionally, Aš Myliu Kavą’s team provided special training to our teams, helping us match their unique tone of voice, ensuring a consistent and engaging customer experience.
In addition to customer service, we managed marketing efforts, including influencer campaigns. We facilitated collaborations with local influencers and organised their participation in the physical store opening event. Our team handled all communications between the client and influencers, amplifying the brand’s visibility and credibility in the new market.
Proactive sales enhancement and ongoing support
In the beginning of their Lithuanian adventure, Aš Myliu Kavą ran into an issue with lots of abandoned carts during checkout. We implemented proactive strategies by reaching out to customers who left without completing their purchases. We called these customers to express appreciation, gather feedback, and encourage them to finalise their orders. We also analysed the checkout flow to identify and resolve any technical issues affecting the shopping experience. These initiatives led to a noticeable ≈66% decrease in abandoned carts, enhancing overall sales performance.
Beyond these measures, we continued to support Aš Myliu Kavą by providing valuable business contacts and assisting with potential hires for their physical store. Even when challenges arose, such as the eventual closure of the store, the client trusted us to provide solutions and guidance, reflecting the strong partnership we established.
