How we helped Motatos scale in 5 countries with native customer service & useful technology.

Motatos' initial success in Sweden set the stage for their ambitious expansion into other European markets. However, scaling internationally is no small feat, especially for a business with a mission as critical as reducing food waste. Challenges such as language barriers, cultural nuances, and varying customer service expectations had to be navigated. Motatos successfully overcame these hurdles together with MakesYouLocal by implementing a localised customer service strategy that maintained a consistent brand voice while catering to the unique needs of diverse markets.

The key to this successful scaling lies in the nature of Motatos' business. Selling food items close to their expiration dates requires swift and clear communication with customers to prevent increased food waste. Any delay or misunderstanding in customer service could undermine their core mission. By focusing on efficient and localised customer service, Motatos ensures that customer queries and concerns are addressed promptly. This allows them to concentrate on their primary goal of reducing food waste, even as they expand their reach across multiple markets.