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Insights from leading e-commerce brands

What brands like Royal Copenhagen, H&M and MINI A TURE wish they had known before expanding internationally.

When MINI A TURE localised their German webshop sales grew with 94%. 

In Succeed Abroad - The Magazine, 13 European e-commerce brands share the decisions that shaped their international growth. Royal Copenhagen, Rugvista, H&M Preloved, Najell, Dilling and more reflect honestly on what worked, what surprised them and what they would do differently. Free to download.

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Featuring

Brands in this edition

Rapunzel-of-sweden-logo
HM_Pre_Loved
2560px-Royal_Copenhagen_Logo.svg
rugvista
linenme
Andlight
DILLING-logo
Najell Logo_Symbol Logo_Left_Black
astrid-lindgren-logo
desktronic
make-nordic-logo
zoombook
What you will learn

Things I wish I had known before going abroad

In every interview, we asked the same question: what are the three things you wish you had known before going abroad? Now you have the unique opportunity to get their insights

01
The challenges brands faced when expanding abroad
02
How localisation shapes customer trust and conversion
03
Why recommerce is becoming part of international growth strategies
04
How listening to the voice of customers improves product info and reduces returns
05
The advice professionals would prioritise if starting again

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Explore

More resources for going international

See all resources →
Cover of the Get started guide
Guide Get Started Guide Our guide to International E-commerce and how to launch your international webshop
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cover of the content guide
Guide Content Guide Get localised marketing tips and important dates across 12 European markets
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AI in CS playbook cover
Guide AI in CS Get seven lessons based on insights from 700,000+ conversations across markets.
Read more →
cover of succeed abroad the magazine
Magazine Our Magazine Get Succeed Abroad - The Magazine filled with the best tips on international expansion
Read more →
German Market Fact Sheet
Data sheet Market Fact Sheet Exploring consumer spending and e-commerce trends across 12 European markets
Read more →

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Frequently asked questions

What is Succeed Abroad - The Magazine? Succeed Abroad is a free magazine published by MakesYouLocal featuring interviews with 13 European e-commerce brands: . Each brand shares the lessons, mistakes and advice they wish they had before expanding internationally. Topics include localisation, recommerce, branding, e-commerce across markets and voice of customer.
What results did brands see from localisation?

The results the brands saw from localisation is very impressive. All thirteen brands came to the magazine with  stories and the ambition to succeed internationally, and their journeys reflect that. The pattern across every story was consistent: the brands seeing the strongest results were the ones who got the full picture right. A webshop adapted to local expectations, a brand experience that felt native and customer service that is matching that. MINI A TURE saw 94% sales growth in Germany after full localisation. Royal Copenhagen exceeded their targets in the same market without increasing headcount.
How do you succeed with international e-commerce expansion? The brands featured in Succeed Abroad - The Magazine come around the same fundamentals: localisation but beyond only translations of the website. It is important to understand what customers in each market expect and build the operational setup to support it. That means the right payment methods, local customer service, adapted product information and a brand experience. Getting those elements right is what separates a webshop that is present in a market from one that actually performs there.
What's the common mistakes when expanding to new markets? Across the 13 interviews, it is clear that brands often underestimate how much local adaptation affects conversion. They translate the webshop but don't pay attention to details such as local buying behavior and preferences. The advice from most brands was the same: start with what you already have, test before you scale and treat localisation as a business decision.