Market & competitor analysis
Content Guides to local marketing
Marketing across Europe takes more than translation – it requires timing, tone and local insight. Our Content Guides help you plan campaigns that connect with customers in each market. Each guide includes a full-year local marketing calendar and the insights you need to plan your marketing across 12 European markets.
They give you a simple way to plan ahead, stay relevant and make your marketing feel local throughout the year.
Learn from the people behind the guides
Each guide is created by our native e-commerce managers – local specialists who work with webshops in their own markets every day.
They know what makes a campaign feel local, when customers are most likely to respond, and how brands adapt their marketing across Europe.
The Content Guides answers real questions e-commerce teams face, such as:
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How can you use Midsummer or Lucia in your Swedish campaigns?
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Which sales periods are most important for German webshops?
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How do Danish customers respond to Black Week compared to Christmas?
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What kind of messaging works best for British customers during major retail events?
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When do Polish consumers expect the first summer sale offers?
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What local traditions in Lithuania influence online campaigns throughout the year?
By understanding how each market communicates, you can see where the same campaign ideas work across borders – and where you need to adapt with a more local focus to stay relevant.