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New market growth: Daekline's expansion into Denmark and Finland
Daekline had a proven model for selling rims and tyres online. What they did not have was an understanding of the Danish or Finish markets. So we helped them growing into two markets where no one knew their name.
Trust is not given
It is local
When it comes to tyres and rims, most customers do not shop around much. They go where they have always gone, or they go where their brother-in-law told them to. Loyalty in this category is built over years.
Daekline had a strong product and a proven sales model from Sweden. But entering Denmark and Finland meant stepping into markets where those habits were already formed - and where no one had a reason to switch yet.
Daekline believed their Swedish USPs and products were a strong fit for both markets, but the challenge was getting in front of customers who were not looking for them - in their own native language.
"It has been a pleasure working with MakesYouLocal. They have not only helped us significantly by taking care of our customer service, but have also provided us with valuable insights, advice, and learnings on how to successfully grow and establish our business in Denmark and Finland.
They have also been a great support when it comes to overcoming language barriers, helping us with translations and ensuring that the content on our website and other communication is adapted correctly for each market. We look forward to continuing our successful partnership with MakesYouLocal."
A team that sounds like your team
Together with Daekline we have build a strong brand in Denmark and Finland with local understanding from the ground up. MakesYouLocal provided native phone support for Danish and Finnish customers - getting local voices on the line from day one.
Alongside that, we went through the competitive landscape - analysing competitors and helping Daekline understand what different customer groups in each market were looking for. Working through competitor comparisons in detail, so Daekline could sharpen their offer
On the marketing side, this meant helping produce video content tailored specifically to Danish customers, including how to reach people in and around Copenhagen with their in-store services.
Does any of this sound familiar?
Want to know more about entering new markets? And do you want me to take a look at your specific operational setup? Book a meeting right here, and I will take you through what entering a new market looks like when you have the right setup and people on the ground from day one.
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