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How Creativ Company achieved a
94% increase in conversion rate

A site check of their German webshop - conducted by MakesYouLocal's native e-commerce specialists

94%
Increase in conversion rate
29
Specific recommendations implemented
Germany
Market in scope
The beginning

A major market
The right local setup

Creativ Company is a leading Danish supplier of arts and crafts materials. As part of their growth strategy, they decided to extend into Germany. One of Europe's largest and most competitive e-commerce markets.

They knew that entering Germany required more than translating content into another language. Their German webshop needed to feel right to local customers: trustworthy, easy and aligned with how German shoppers expect to buy online. It also had to meet local compliance requirements.

creativ company

"Leveraging insights from MakesYouLocal's meticulous audit of our German webshop, we've nearly doubled our conversion rate. Their expertise, deeply rooted in an understanding of e-commerce nuances and local market dynamics, has proved invaluable"

Peter Rahbek, E-commerce Director at Creativ Company
Peter Rahbek
The solution

A thorough audit
29 specific fixes

The starting point was the webshop itself - experienced the way a German customer would. Our specialists placed test orders, reviewed the checkout flow, and worked through payment options, logistics, product pages, and legal compliance.

The audit covered nine areas: first impression, front page, ease of navigation, product page details, logistics, checkout flow, payment options, legal compliance, and language quality. From that analysis, we identified 29 specific recommendations - ranging from language corrections and CTA placement to mobile compatibility and logistics partners.

 

Most recommendations were implemented by Creativ Company's in-house editors without development work or complicated changes. 

Read about our Site Check →
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Results

What this means:
94% uplift in conversion

A focused localisation audit with a direct impact on commercial performance. Not a "nice" to have, but a "need" to have. 
01
Adding DHL as a delivery partner increased confidence at the logistics step
02
Clearer communication about free shipping thresholds drove more completions
03
Improved language quality reduced friction across the full webshop
04
Customers experienced a more trustworthy and seamless checkout

Highlighted Resource

Want to learn more? Clear next steps

There are many ways to approach a new market. A site check was Creativ Company's starting point.

But there are many ways to approach a new market. Our Get Started Guide gives you a broader look at what it takes to succeed abroad - from the first decisions to the practical steps that make the difference. 

 

 

Learn more about:

  • What to consider before committing to a new market

  • How to adapt your webshop to local expectations

  • Conversion friction points

     

Portrait of Max
Thinking about expanding into a new market, or not seeing the conversion rate you expected? Book a free 30-minute call. We will look at your webshop together and help you understand exactly what a Site Check would cover - and what it could change.
Max Riis Christensen CEO, MakesYouLocal
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94% Increase in conversion rate
Read case →
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