Dip your toes in -

start with a report

Going into a new market blind is a risk most brands do not realise they are taking. A report changes that.

Our reports give you a concrete starting point before that happens. They cover everything from full market entry analysis and competitor landscapes to localisation reviews and site audits. Each one is written by native specialists who work with that specific market, so they know what local customers expect.

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Market Entry Report

For brands who want to enter a new market and need to understand what they are getting into before committing.

A Market Entry Report maps out the full picture of a specific market: how consumers shop online, what payment methods they expect, how returns and logistics typically work, and what the competitive landscape looks like. It goes into the digital environment - SEA, SEO, Google Shopping - and gives you a deep-dive on your actual competitors, including traffic analysis, social media presence, and Trustpilot positioning.

You finish with a clear view of whether the market is the right fit, what you need to put in place, and which competitors you are up against from day one.

Gap Analysis

For companies already selling in a market but not seeing the results they had hoped for. Maybe sales are lower than expected. Maybe the market is not converting the way it does at home.

A native specialist looks across the full customer journey: your brand awareness in the market, your marketing material, how well your site is localised, your pricing, and the whole competitive landscape. The goal is to find the gap and help you get a prioritised roadmap of what to address and in what order.

Site Check

The site check is to get a structured picture of whether your site is ready for a specific market. 

A Site Check goes through eight areas: front page, navigation, product pages, logistics, checkout and payment options, legal, and language. Each one gets a red, orange, or green score.

It is built around two questions: do customers trust this shop, and do they understand what happens if something goes wrong with their purchase? If your site is not answering those well, the Site Check will show you where.

It is a good starting point if you want an overview before deciding what to invest in next.

Site Review

For companies who are live in a market and want a quick picture of how their site is performing locally - focused purely on the website itself.

A native specialist goes through your site and looks at everything that affects whether a local customer trusts you: the quality of your translated content, your checkout flow, payment methods, and how your logistics information comes across. You get a clear view of which areas have issues and where to focus first. 

The Site Review tells you what is not working.

Not sure which report you need?We can help with other reports too

Depending on where you are, we also deliver competitor analyses, localisation reviews, translation reviews, and pre-launch reviews. If you are not sure which one fits your situation, that is a good question to bring to a first call.

Max Riis Christensen CEO, MakesYouLocal

Book a meeting → Write us an email →

Localisation
Site optimisation

"With insights from MakesYouLocal's audit of our German webshop, we've nearly doubled our conversion rate."

— Peter Rahbek, E-commerce Director, Creativ Company

Creativ Company

+94% conversion rate in Germany after a single audit

Creativ Company had translated and launched their German webshop, but sales were underperforming. A native specialist audit revealed critical gaps in payment methods, trust signals, and checkout flow.With targeted fixes based on 29 tailored recommendations, their German conversion rate nearly doubled.

+94% Conversion rate lift

DE Market

X value

Read the full case →

Frequently asked questions

Interested in knowing more about our reports?

Which audit should I choose - Site Check or Site Review?

A Site Review gives you a picture of how your site is performing locally - which areas have issues and where to focus. It does not include full solutions.

A Site Check is a more in depth report as it covers the same ground but gives you a full priority list of what to fix and how, with actionable recommendations for improving conversion.

If you are unsure which one fits you can also take a look at our guide Get Started to International E-commerce.

Why start with a report before committing to a market?

You should strat with a report in order to make sure you launch smart in new markets.

A bad launch means spending a lot of your budget on marketing and operations before your site is ready, or entering a market where the competition is stronger than you realised.

A report gives you the information to make that decision. The first steps and help you enter a market prepared and backed by specialists.

Which markets can you audit my webshop for? We have native e-commerce specialists across 21 European markets, so your audit is always carried out by a native specialist - with knowledge of what local customers expect and where e-commerce brands typically get it wrong in that market. It is based on our big data sets - and we can help you across all your European markets.

Do you deliver other reports? Yes.

Depending on what you need, we also do competitor analyses, localisation reviews, translation reviews, marketing audits, social media management, and pre-launch reviews.

If none of the reports quite fit your situation, mention it on a call or meeting and we will find the right approach. You can also look at our resources and get a soft launch by reading some of our guides.

Have more questions? Contact our team →