Netlingeri X MakesYouLocal

The beginning

A closer look at the
customer journey

Netlingeri is a Danish lingerie webshop with more than one million customers and a goal of becoming the largest in Europe. When we started working together, they were already live in nine markets. But the shops did not convert equally well in all of them.

That gets expensive. You pay for marketing to bring visitors to the shop, and when too few of them buy, every order costs more. Pushing more traffic towards the weaker markets would only make that bill bigger.

So the next step was to take a step back and review each shop on its own terms. The products were not the problem. Buying from a webshop in another country takes trust, and what holds a customer back in one market is not always what holds them back in the next. Finding those reasons yourself, one market at a time, takes time most e-commerce teams do not have.

Same shop, different results.Talk it through with Max.

Book a free 30-minute call with Max. He has many years of experience with international e-commerce and can quickly point you in the right direction. It is sparring at a high level, right at the point where most teams just need a nudge.

Max Riis Christensen CEO, MakesYouLocal

Book a meeting →

The solution

What customers notice.
And how to fix it.

With a Site Review, a native e-commerce specialist shops on your site the way a local customer would, on mobile and from the front page to checkout. Then they place a real order and follow it until the parcel arrives and, where possible, the return. Afterwards, you get a prioritised list of what to fix and a walkthrough with the specialist.

With help from our native specialists, Netlingeri went through all nine shops. On paper, every shop was ready and orders were coming in. But each market had something to fix.

The German order emails were in German, but they used “Befehl”, the word for a command, where customers expect “Bestellung”. Checkout worked in Finland, but Posti, the carrier Finnish customers know, wasn’t an option. Every shop had a contact page, but none had a local phone number. Prices in Germany and Austria were correct, but they were shown without VAT, and that isn’t allowed there.

That is what a Site Review finds: the gap between a shop that works and a shop local customers trust.

Read about our Site Review →

Results

A clear list per market
Action the next day

Netlingeri started with numbers that went up and down across markets.

We then went through the findings with them together with our specialists, so there was room to look beyond the report and ask the people who know each market. Netlingeri came out of it with a clear plan for every market, and they got started the very next day.

Each market got its own prioritised list of actions, so the team knows what to fix first in each shop.

Legal issues were flagged as must-fix, including the VAT display on product pages in Germany and Austria

A local phone number was one of the top recommendations in nearly every report

The walkthrough sessions gave Netlingeri direct time with native specialists to look at each market

Want to know more

Before you launch Download our Get Started guide

Netlingeri was already live in 9 markets when we ran Site Reviews to find gaps and improvements.

Our free guide to getting started with international e-commerce helps you spot them before you launch. It covers what to prioritise before you enter a new market and how to adapt your webshop to local expectations, built on more than 15 years of experience.

You can also use it to check the markets you already sell in.

Get your hands on our free guide here →