Blog

Insights for brands that sell abroad

Guides, market deep-dives, brand stories and practical thinking — from specialists who run international e‑commerce every day.

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Emma is the Content Marketing Manager at MakesYouLocal. She ensures the company’s knowledge and experience within e-commerce and localisation reaches the right audiences. Through campaigns, reports and content, she helps highlight how MakesYouLocal supports brands with their international expansion.

Blog Post by Emma Viström

Jun 18, 2026Emma Viström

Why LinenMe keeps the setup split to stay lean and in control

May 5, 2026Emma Viström

How a clear market gap took Desktronic across Europe

Apr 17, 2026Emma Viström

How to bring timeless stories to new markets

Mar 26, 2026Emma Viström

H&M’s take on second-hand fashion

Mar 5, 2026Emma Viström

The structure behind Rugvista’s scaling success

Feb 25, 2026Emma Viström

Royal Copenhagen: From hand‑painted heritage to hands‑on e‑commerce

Feb 12, 2026Emma Viström

Najell: Scaling up when the market slows down

Dec 19, 2025Emma Viström

MINI A TURE: How localisation made all the difference for MINI A TURE in Germany

Dec 19, 2025Emma Viström

Rapunzel Of Sweden: How to scale a niche product across borders

Dec 4, 2025Emma Viström

Make Nordic: Closer to the customer, closer to the brand

Nov 19, 2025Emma Viström

How DILLING grew across Europe by getting the small things right