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A fully

automated solution

Your team spends too much time on questions that never change - order status, returns, delivery updates. Response times stretch, and the cases that need a human end up getting less attention.

We manage an AI front line that handles the volume, in your brand's voice, across every market you serve, around the clock.

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Chat conversation with a chatbot on mobile phone

Your AI frontline

We provide you with a fully managed solution. We come with the complete tech foundation for your entire AI front line: a chatbot and automated emails that handle your customer contacts, and a customer insights platform that tracks what comes up across every conversation. And we make sure everything is updated and works as it should.

It works from your existing guides and product data, so it answers the way your brand is said to sound like. And when it is not confident, it does not answer - anything outside its scope goes straight to your team. We make the rules together - everything is fully managed.

As your business grows, the solution grows with it. 

Trained on your TOV, not a template
We set up the AI on your tone of voice, FAQs and product data. It answers the way you would - and gets smarter and more accurate over time
If it isn't confident, it doesn't answer
The AI only responds when it's sure. Anything outside its scope goes straight to your team
Every language, every market, 24/7
Answers in your customers' own language across all your markets. 24/7. Your customers do not only shop during business hours
Scale to full human service when ready
When you want native agents handling the complex cases too, youmove to our full managed service. Same team, no restart.
Portrait of Max

How to get started?We will help you to choose the right fit.

Max Riis Christensen CEO, MakesYouLocal
Book a demo Write us an email →

AI when possible, humans when needed

Not every customer contact should be automated. We start by analysing your actual customer conversations to find where your automation journey should start- and where a human is still the better answer. That analysis is what shapes the solution we build for you.

What you get is a fully managed AI front line:
a chatbot and automated emails answering in your brand's voice, around the clock. Across 21 European markets, in your customers' own language. A specialist reviews performance every month and reports back on what was resolved - expanding what the AI can cover as your needs grow.

To learn more about automations in customer service you can read our guide: "7 lessons about AI in customer service".
AI when possible means AI when there is a real reason to automate - when it results in better processes and a better experience for your customers. When you are ready to add native agents for the complex cases too, you move to our full managed service. Same team, no restart.

The human layer in your customer service is one of the most valuable parts of the journey. But it only works if your team has time to give those conversations the attention they deserve. The AI front line is what makes that possible - and what makes the whole setup scale as your business grows.
  • Fully managed solution
""Using MakesYouLocal's technology and expertise, we managed to reduce customer service costs drastically without compromising on quality""

— Emma Bonelli, E-commerce Specialist at Sephora

Sephora

How Sephora automated their customer service with 73% satisfaction

Before building anything, we mapped the customer conversations to reduce friction in the customer journey. Product recommendation questions - roughly 35% of all automations - were redirected to Sephora's Beauty Hub rather than answered directly. Birthday programme enquiries, which differ by market, were automated with a 95% approval rate. Fewer contacts for the team and better service for the customers.

73% Chatbot satisfaction
€3k Saved per month
25% Contacts automated
Read the full case →

Frequently asked questions

Do you want to learn more about our automated setup?

What is a chatbot?

A chatbot is an extension of your customer service - one that lives on your website and is available around the clock. It interacts with your customers via text, working as a virtual agent that can answer questions and guide them through the journey.

Unlike a generic tool, it carries your brand identity and tone of voice. It can even have its own name.

Beyond answering questions, a chatbot can also handle actions directly in the chat - like letting a customer start a return without picking up the phone. No queue, no closing time. A tailored experience that does not have the same constraints as a human on the other end of a line.
What should you automate first? Find the questions that come up most often. "Where is my order" is usually the biggest category, and one of the most straightforward to automate well. But only if the chatbot has access to real tracking data. Get your TOV and internal guides right from the start, then all automations that run on them will be more accurate. 
What happens to the conversations the AI cannot handle? The more interesting question is not where the AI cannot answer - but where you do not want it to. Some conversations are too valuable to automate. A customer reaching out before a big purchase, a complaint that needs a real human empathy - those are moments where you want to set up rules, so you have control over the right elements of your customer journey. Read more about how we work with customer service here.

You set the rules. The chatbot hands over exactly where your customer journey calls for it. A chatbot should be a help, not a standard solution you apply everywhere.
How much does AI customer service cost? The cost depends on how many markets you operate in and the volume of contacts you handle. For a fully managed setup every solution is different. We always start out with a talk of your current setup, and how we can help you.  

If you want to learn more about how you can optimize your customer service you can read more about our CS review here.
Have more questions? Contact our team →