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Insights for brands that sell abroad

Guides, market deep-dives, brand stories and practical thinking — from specialists who run international e‑commerce every day.

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Lotte, the Head of Product & Marketing at MakesYouLocal, excels in the e-commerce sector. Lotte’s passionate about creating products that resonate with audiences and drive growth. Her expertise spans product development, market research, and innovation, making her a critical asset in helping brands succeed abroad.

Blog Post by Lotte Andkjær Christensen

Jul 1, 2024Lotte Andkjær Christensen

Our Units: Expanding insights for your business abroad

May 10, 2024Lotte Andkjær Christensen

EYDA: How influencer marketing drives brand awareness in new markets

Apr 22, 2024Lotte Andkjær Christensen

Ninepine: A marketing approach built on testing and targeting

Apr 16, 2024Lotte Andkjær Christensen

BGA: Lessons on unlocking new markets with Björn Andersson

Mar 5, 2024Lotte Andkjær Christensen

AndLight: A Local Approach

Feb 16, 2024Lotte Andkjær Christensen

Swappie Case [In partnership with PostNL]

Jan 17, 2024Lotte Andkjær Christensen

Markberg: Learning by doing

Jan 15, 2024Lotte Andkjær Christensen

Cozy Sheep: Overcoming cold feet in new markets

Oct 30, 2023Lotte Andkjær Christensen

Skagen Clothing: Taking the northern tip of Denmark to the Netherlands

Oct 20, 2023Lotte Andkjær Christensen

Maidina: Expanding from Lithuania

Sep 22, 2023Lotte Andkjær Christensen

Translation strategy – balance between costs vs quality

Aug 17, 2023Lotte Andkjær Christensen

From global to local – how to manage marketing content across markets

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