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Succeed abroad: our insights

Succeeding abroad is rarely something you take on as a one time thing in your strategy. Most brands get there by learning from others, adapting as they go, and occasionally taking a step back before moving forward.

That is what we write about. Our native specialists and e-commerce experts share what they see across European markets every day. Interviews with brands who have been there, and practical knowledge you can use when you are figuring out your next market.

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Jona Hermann is an e-commerce specialist at MakesYouLocal. He works with brands entering new markets, helping them get localisation, customer experience and market-specific requirements right from the start.