Blog

Insights for brands that sell abroad

Guides, market deep-dives, brand stories and practical thinking — from specialists who run international e‑commerce every day.

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Henrik is a seasoned expert in Nordic & European cross-border eCommerce. With two decades of international experience, he brings a deep understanding of cultural nuances to be aware of. His vision is to guide e-commerce companies in their international expansion, ensuring they thrive in the right markets.

Blog Post by Henrik Hansen

Oct 30, 2023Henrik Hansen

Lundhags: Testing its way into new markets

Sep 11, 2023Henrik Hansen

Cellbes: Cultivating customer clubs to build local loyalty

Sep 11, 2023Henrik Hansen

Jula: Why you should not get stuck in the comparison swamp

Sep 11, 2023Henrik Hansen

Najell: What ‘gut feel’ has to do with localisation

Sep 11, 2023Henrik Hansen

SC Styling: Beating local competitors with extra consumer love

Aug 24, 2023Henrik Hansen

Airinum: Co-founder on why challenging assumptions drives success

Jul 12, 2023Henrik Hansen

Gents: How customers help us crack local markets