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Succeed Abroad

Cracking
Top Funnel
Challenges


Uncover strategies to create brand
awareness and conversions in new markets

    21/03/2024
   Epicenter, Stockholm Sweden

70%

"Communicating to an audience abroad in a trustworthy and compelling way” is the top challenge for 70% of e-commerce professionals expanding to new markets.

This is followed by other relevant considerations: How do you set realistic targets for new markets? How do you use technology to do so cost-effectively? What challenges are completely new? And really, how do you succeed abroad?

Join us in Copenhagen, where we uncover strategies to create brand awareness and conversions in new markets. We do this together with an array of experienced e-commerce professionals, who share their stories from stage while our native e-commerce specialists facilitate market specific discussions during the day. 

Succeed Abroad 2023.

 

Revisit Succeed Abroad 2023 joined by +350 e-commerce professionals across Stockholm, Copenhagen and Vilnius.

 

"I'm bringing back a wealth of knowledge and inspiration to my colleagues at the office. I'm looking forward to implementing some of the ideas discussed - and I'm confident they will bring a positive change to our business."


Mikael Gadd, Digital Manager at Silva Sweden AB 
Attendee, Succeed Abroad 2023


''To learn more about next-level e-commerce and scale-up abroad; Succeed Abroad is your destination!''

Martin Netinder, Managing Partner at Netinder Group AB
Attendee, Succeed Abroad 2023


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Attendees rated Succeed Abroad 2023 with 4.6 out of 5 and said the event was inspirational - and well-organised.

 

 

 

Succeed Abroad 2024 Program.

8.30 Sign-in & Breakfast Welcome to Succeed Abroad 2024!

Meet us in the lobby, where you'll get your name tag for the day and enjoy some breakfast with other e-commerce professionals attending the event.
9.00 Welcome – Henrik Hansen, MakesYouLocal

Henrik welcomes you from stage - presents the agenda and align on todays activities.

5

Henrik Hansen
Partner, MakesYouLocal
Henrik has worked with international commerce online and offline for more than 20 years. Based on personal experiences Henrik has a deep understanding of international markets,  cultures and cross-border challenges. 

9.10 Cross-border E-commerce Simplified – Max Riis Christensen, MakesYouLocal

In new markets, you encounter competitors who run an efficient webshop and have been doing so for years. It has never been easy to win their customers, but it has become much easier. Max discusses 4 crucial parameters for winning customers and creating a profitable business in a new market.

Get an overall understanding of the challenges and concrete benchmarks and tools directly applicable in the office tomorrow.

 

6

Max Riis Christensen
CEO, MakesYouLocal

Max has worked with e-commerce for more than 20 years and is an experienced cross-border specialist with great insights across most European markets from his daily work in MakesYouLocal.

9.30 Just go for it! The strategy that will take BGA to a billion kronor in revenue. - Björn Andersson, BGA

Entrepreneur since 2005 and online retailer since 2013, Björn has gone from a 0 to 300 million in turnover with BGA and is now chasing the billion through a rapid expansion into the whole of Europe with online sales of home interior. The "Just Go for it" strategy has become an important part of BGA's success - but how is it implemented in practice when faced with the challenge of launching five markets simultaneously? Discover Björn's tips and most valuable lessons.

BGA

Björn Andersson, Founder, BGA

9.50 Building a unique brand - Sara Sidenbladh, Geggamoja

What does it take to build your own brand in tough competition with other brands and with slim margins? And what makes Geggamoja unique? It is said that in crisis, new opportunities arise, and just like the phoenix, Geggamoja has risen from the ashes and is ready for international expansion.

Sara Sidenbladh, Founder, Geggamoja

10.10 Coffee and Networking Fuel up on coffee and nice conversations with other e-commerce professionals
10.40 What does it take to succeed in Germany? - Pontus & Adam Lindh, Holdit

Holdit has a clear product strategy, which may be one of the keys to their success. Here, you get to meet Pontus & Adam, who, along with the rest of the Holdit team, are ready to expand internationally. But how does Holdit specifically work in combining physical in-store sales with online shopping? And how did Holdit end up on the store shelves at Media Markt in Germany? Pontus Lindh, CEO of Holdit, and Adam Lindh, CDO of Holdit, have the answers.

Holdit speaks at Succeed Abroad 2024

Pontus Lindh, CEO, Holdit & Adam Lindh, CDO, Holdit

11.05 Breakout Session # 1: Market specific roundtable discussions

Take your e-commerce to the next level with our dynamic breakout sessions. Each session focuses on best-practice and case examples for specific markets facilitated by our native e-commerce specialists.

By attending the sessions, you get access to expertise from local specialists - as well unrivaled networking opportunities with like minded professionals looking to expand or succeed in similar markets. 

Upon signing up for the event, choose which sessions you wish to join during the day. 

Choose between markets:

Germany - facilitated by German e-commerce specialist, Stine 
The Netherlands - facilitated by Dutch e-commerce Specialist, Sam
France - facilitated by French e-commerce specialist, Agathe
The UK - facilitated by UK e-commerce specialist, Lois
Poland - facilitated by Polish e-commerce specialist, Olga

12.00 Lunch, coffee and networking Lunch is served alongside time for a chat with fellow e-commerce professionals and specialists from MakesYouLocal.
13.00 Breakout Session #2: Market specific roundtable discussions

Take your e-commerce to the next level with our dynamic breakout sessions. Each session focuses on best-practice and case examples for specific markets facilitated by our native e-commerce specialists.

By attending the sessions, you get access to expertise from local specialists - as well unrivaled networking opportunities with like minded professionals looking to expand or succeed in similar markets. 

Upon signing up for the event, choose which sessions you wish to join during the day. 

Choose between markets:

Germany - facilitated by German e-commerce specialist, Stine 
The Netherlands - facilitated by Dutch e-commerce Specialist, Sam
France - facilitated by French e-commerce specialist, Agathe
The UK - facilitated by UK e-commerce specialist, Lois
Poland - facilitated by Polish e-commerce specialist, Olga

14.00 Being unique in international competition - Ulrika Skoghag, Daily Sports

Go Big, Go Niche or Go Home – the importance of being unique in international competition! Golf fashion was conservative and dull – but Daily Sports decided to solve that back in 1995. Daily Sports paved the way as Sweden's first clothing brand exclusively for female golfers, and today, the brand is sold in over 30 countries. Ulrika Skoghag takes us on a journey and gives us an insight into the company's more than 38-year-long journey.

Ulrika Skoghag, Founder, Daily Sports

14.20 How Jula aims to become a major player across markets - Daniella Arvidsson, Jula

Jula is a brand that practically every Swede knows – but what happens when it comes to expanding into new markets and starting from scratch again? Daniella Arvidsson is responsible for Jula's international online expansion and is also part of Succeed Abroad.

Today, Jula is present in several markets outside of Sweden, and the future plan is clear. Daniella will share more about Jula's experiences in building the brand and expanding online sales. 

JULA

Daniella Arvidsson, Head of E-commerce Expansion, Jula

14.40 Coffee & networking Get energized for the rest of the afternoons programme with a nice cup of coffee and snacks
15.10 Changing an industry - Kai Ström, Familjetapeter

Familjetapeter is changing the way we buy our wallpaper and paint. Familjetapeter is currently active in several countries outside Sweden and with a unique match of wallpaper and colours, Familjetapeter has built a business that is nudging 100 millioner kroner in revenue. Kai Ström is one of the founders, and during this presentation he will share key learnings and challenges while selling to an international crowd. 

Kai Ström, Co-Founder, Familjetapeter

Kai Familjetapet

 

15.40 Wrap up – Henrik Hansen, MakesYouLocal

Henrik summarizes the day and makes sure to remind us of all the key learnings from Succeed Abroad 2024 before we head to the bar for a farewell drink. 

5

Henrik Hansen
Partner, MakesYouLocal

 

16.00 Drinks & Networking

Last chance to catch up and mingle before we head home after a day filled with inspirational talks, roundtable discussions and networking sessions. 

See you next year!

Get your ticket for Succeed Abroad 2024.


Early bird ticket price: SEK 1095

Regular ticket price: SEK 2195
Regular ticket prices for suppliers of the industry apply at all times: SEK 6.195

Venue: 
Epicenter, Mäster Samuelsgatan 36, 111 57 Stockholm, Sweden

Food and beverages:
Breakfast, lunch and coffee are included. We cater for the most common dietary restrictions (vegan, gluten-, lactose- and nut-free). 

 

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