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Succeed Abroad 2024 Program.
Note: The program will be in Swedish unless indicated otherwise.Meet us in the lobby, where you'll get your name tag for the day and enjoy some breakfast with other e-commerce professionals attending the event.
Henrik welcomes you from stage - presents the agenda and align on todays activities.
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Henrik Hansen
Partner, MakesYouLocal
Henrik has worked with international commerce online and offline for more than 20 years. Based on personal experiences Henrik has a deep understanding of international markets, cultures and cross-border challenges.
In new markets, you encounter competitors who run an efficient webshop and have been doing so for years. It has never been easy to win their customers, but it has become much easier. Max discusses 4 crucial parameters for winning customers and creating a profitable business in a new market.
Get an overall understanding of the challenges and concrete benchmarks and tools directly applicable in the office tomorrow.
Max Riis Christensen
CEO, MakesYouLocal
Max has worked with e-commerce for more than 20 years and is an experienced cross-border specialist with great insights across most European markets from his daily work in MakesYouLocal.
Entrepreneur since 2005 and online retailer since 2013, Björn has gone from a 0 to 300 million in turnover with BGA and is now chasing the billion through a rapid expansion into the whole of Europe with online sales of home interior. The "Just Go for it" strategy has become an important part of BGA's success - but how is it implemented in practice when faced with the challenge of launching five markets simultaneously? Discover Björn's tips and most valuable lessons.
Björn Andersson, Founder, BGA
Andreas Koschnike is one of Sweden's most experienced e-commerce profiles. Andreas founded Caliroots, which was among the first in the Swedish market with streetwear and sneakers. One of the keys to Caliroots' international success was the community that formed around the brand. How can you further grow with new international customers, and what are the most important opportunities you should focus on? In this interview, Andreas will share the lessons learned from working with international e-commerce for more than two decades.
Andreas Koschnike, E-commerce Entrepreneur
Holdit has a clear product strategy, which may be one of the keys to their success. Here, you get to meet Pontus & Adam, who, along with the rest of the Holdit team, are ready to expand internationally. But how does Holdit specifically work in combining physical in-store sales with online shopping? And how did Holdit end up on the store shelves at Media Markt in Germany? Pontus Lindh, CEO of Holdit, and Adam Lindh, CDO of Holdit, have the answers.
Pontus Lindh, CEO, Holdit & Adam Lindh, CDO, Holdit
Take your e-commerce to the next level with our dynamic breakout sessions. Each session focuses on best-practice and case examples for specific markets facilitated by our native e-commerce specialists.
Whether your webshop is already live in the market - or you want to know more before deciding to expand, everyone can learn from our session.
Each session lasts 45 mins and starts with a general introduction to the e-commerce landscape for the given market - including a fact sheet with general know how about the market. We then continue to discuss:
1 What makes the market unique compared to other e-commerce markets?
2 Relevant marketplaces and other sales channels to consider in the market
3 Influencers, a way to grow brand awareness?
Choose between markets:
Norway
Germany
The Netherlands
The UK
Take your e-commerce to the next level with our dynamic breakout sessions. Each session focuses on best-practice and case examples for specific markets facilitated by our native e-commerce specialists.
Whether your webshop is already live in the market - or you want to know more before deciding to expand, everyone can learn from our session.
Each session lasts 45 mins and starts with a general introduction to the e-commerce landscape for the given market - including a fact sheet with general know how about the market. We then continue to discuss:
1 What makes the market unique compared to other e-commerce markets?
2 Relevant marketplaces and other sales channels to consider in the market
3 Influencers, a way to grow brand awareness?
Choose between markets:
Norway
Germany
The Netherlands
The UK
Familjetapeter is changing the way we buy our wallpaper and paint. Familjetapeter is currently active in several countries outside Sweden and with a unique match of wallpaper and colours, Familjetapeter has built a business that is nudging 100 millioner kroner in revenue. Kai Ström is one of the founders, and during this presentation he will share key learnings and challenges while selling to an international crowd.
Kai Ström, Co-Founder, Familjetapeter
Go Big, Go Niche or Go Home – the importance of being unique in international competition! Golf fashion was conservative and dull – but Daily Sports decided to solve that back in 1995. Daily Sports paved the way as Sweden's first clothing brand exclusively for female golfers, and today, the brand is sold in over 30 countries. Ulrika Skoghag takes us on a journey and gives us an insight into the company's more than 38-year-long journey.
Ulrika Skoghag, Founder, Daily Sports
Joel Falck founded and later sold Kitchentime & Confident Living, two brands active in many countries outside Sweden. How do you become unique in a market full of competitors? Joel will join us for our panel discussion.
Joel Falck, Founder of Kitchentime & E-commerce Entrepreneur
Jula is a brand that almost everyone in Sweden knows - but what is it like to expand into new markets and start from scratch again? Daniella Arvidsson is responsible for Jula's international online expansion and is also part of Succeed Abroad.
Today Jula is present in a number of markets outside Sweden and the plan for the future is clear. Daniella will tell us more about Jula's experiences in building the brand and broadening online sales.
Daniella Arvidsson, E-commerce Expansion, Jula
Ninepine is a Swedish lifestyle label which has built international presence in just a few years. Online expansion on a shoestring budget, that sounds all good but how is that done practically? Founder Benjamin Lau will share his story of the ups and downs so far. Buckle up and get ready for this ride.
Benjamin Lau, Founder, Ninepine
Henrik summarizes the day and makes sure to remind us of all the key learnings from Succeed Abroad 2024 before we head to the bar for a farewell drink.
Henrik Hansen
Partner, MakesYouLocal
Last chance to catch up and mingle before we head home after a day filled with inspirational talks, roundtable discussions and networking sessions.
See you next year!
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