Cracking
Top Funnel
Challenges

Henrik welcomes you from stage - presents the agenda and aligns on today's activities.

Henrik Hansen
Partner, MakesYouLocal

Henrik has worked with international commerce online and offline for more than 20 years. Based on personal experiences Henrik has a deep understanding of international markets,  cultures and cross-border challenges. 

In new markets, you encounter competitors who run an efficient webshop and have been doing so for years. It has never been easy to win their customers, but it has become much easier. Max discusses 4 crucial parameters for winning customers and creating a profitable business in a new market.

Get an overall understanding of the challenges and concrete benchmarks and tools directly applicable in the office tomorrow.

Max Riis Christensen
CEO, MakesYouLocal

Max has worked with e-commerce for more than 20 years and is an experienced cross-border specialist with great insights across most European markets from his daily work in MakesYouLocal.

Thomas reveal insights from the extraordinary journey of rapid expansion he embarked on with the 2.5-year-old label, Skagen Clothing. Thomas shares his valuable experiences in crucial aspects such as identifying target markets and developing an extensive product range to nurture the growth of the thriving North Jutland-based business.

Thomas Melgaard, Co-founder, Skagen Clothing.

Thomas and his co-founder Marcus got the idea for Skagen Clothing in the spring of 2021, where the dream of creating a timeless and luxurious summer outfit took shape. Fast forward 2.5 years, and Skagen Clothing can now be found in Denmark, Sweden, Norway, and Holland, with a loyal following of over 70,000 customers.

2021 was an exciting year for Danish brand Grejfreak, as the 13 year old company decided to look towards new horizons - more specifically 7 new markets. Andreas shares why Grejfreak expanded to several markets at once, and the struggle to stay profitable in markets with high competition on a low budget.

Andreas Østergaard Pedersen, Head of E-commerce, Grejfreak

Grejfreak was founded in 2008 and the first years were spent on defining the business and product assortment. In 2021 Grejfreak started looking abroad - and quickly expanded their business from 1 to 8 markets, where happy customers can now buy their outdoor gear from a product catalogue of more than 30.000 pieces.

Sweden
Norway
Germany
The Netherlands
The UK

Sweden
Norway
Germany
The Netherlands
The UK

In 2017, byACRE discovered a gap in the market with its innovative and lightweight rollators that are continuously developed and improved to meet the needs of users. Jens shares his experiences as an E-commerce Manager for a globally expanding company, defying the challenging times in the online industry and offering a range of products that break stigmas.

Jens Kristensen, E-commerce Manager, byACRE

byACRE was founded in Copenhagen in 2017 and specialises in designing rollators for individuals with reduced mobility. With a strong emphasis on user-friendliness, design, and innovation, the company aims to challenge the stigma associated with the use of rollators. Operating globally, both online and offline, byACRE has established a presence in North America, Europe, and Asia.

Heading against their 250 jubilee and with a strong legacy, Royal Copenhagen has started an ambitious DTC strategy both in the main market, Denmark as well as internationally. With more than 40% eCom growth in the last couple of years in European markets, Royal Copenhagen continues its ambitious international journey. Learn more about the pros and cons of a one-language strategy on more than 25 European markets and get insights into how you build a “DTC only” product strategy.

Margit has more than 10 years of experience in DTC and eCommerce and will share her experience in how to build a successful e-commerce strategy that ensures extensive e-commerce growth both in a mature main market and new international markets. 

Here is a unique opportunity to meet Cathrine W.Abrahamsen from the Norwegian company KID. KID is the largest player within textile and home interior design in the Nordic region. A few years ago Kid was about to enter Sweden with its own concept and products, but a last minute opportunity changed everything when KID instead acquired the very well known brand Hemtex in Sweden. With revenues well over a billion NOK, 141 physical stores and customers in four countries, Cathrine certainly has a really interesting story to share. This will be one of our many highlights you should not miss. 

Cathrine Weberg Abrahamsen, Head of Business Development, Kid/HEMTEX

When we say "marketplaces", most people will think of Amazon, but there are many more possibilities! Kristian delves into how Holme Group utilizes channels such as Sephora, Elgiganten, Douglas, and CDON to increase awareness and drive sales in a new market. Kristian also explains more about how he selects new marketplaces and the pitfalls that can arise in the collaboration.

Kristian Holme, Founder and Partner, Holme Group

Holme Group is a Danish-owned e-commerce group consisting of several webshops that sell products across 14 European markets.

Sofie Hedensted, Influencer Marketing Manager at EYDA will share key learnings from three different markets. How do you get started with influencer marketing and how do "social runs" create new customer communities ?

Sofie Hedensted, Influencer Marketing Manager, EYDA

Henrik summarizes the day and makes sure to remind us of all the key learnings from Succeed Abroad 2024 before we head to the bar for a farewell drink. 

Henrik Hansen
Partner, MakesYouLocal

Last chance to catch up and mingle before we head home after a day filled with inspirational talks, roundtable discussions and networking sessions. 

See you next year!