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Succeed Abroad

Cracking
Top Funnel
Challenges


Uncover strategies to create brand
awareness and conversions in new markets

    14/03/2024
   HUONE, Copenhagen Denmark

Meet speakers from

70%

"Communicating to an audience abroad in a trustworthy and compelling way” is the top challenge for 70% of e-commerce professionals expanding to new markets.

This is followed by other relevant considerations: How do you set realistic targets for new markets? How do you use technology to do so cost-effectively? What challenges are completely new? And really, how do you succeed abroad?

Join us in Copenhagen, where we uncover strategies to create brand awareness and conversions in new markets. We do this together with an array of experienced e-commerce professionals, who share their stories from stage while our native e-commerce specialists facilitate market specific discussions during the day. 

Succeed Abroad 2023.

 

Revisit Succeed Abroad 2023 joined by +350 e-commerce professionals across Copenhagen, Stockholm and Vilnius.

 

"Lots of useful info - both strategic but also a lot of inspiration that can be implemented immediately."

Jens Kristensen, E-commerce Manager at byACRE
Attendee, Succeed Abroad 2023

"It was a really inspirational and well-organised day, with great speakers and good discussions with fellow e-commercers."

Lasse Simoni, Co-Founder at Stigefabrikken.dk
Attendee, Succeed Abroad 2023


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Attendees rated Succeed Abroad 2023 with 4.6 out of 5 and said the event was inspirational - and well-organised.

 

 

 

Succeed Abroad Copenhagen speakers

Succeed Abroad 2024 Program.

8.30 Sign-in & Breakfast Welcome to Succeed Abroad 2024!

Meet us in the lobby, where you'll get your name tag for the day and enjoy some breakfast with other e-commerce professionals attending the event.
9.00 Welcome – Henrik Hansen, MakesYouLocal

Henrik welcomes you from stage - presents the agenda and aligns on today's activities.

Henrik SA24 STHL

Henrik Hansen
Partner, MakesYouLocal

Henrik has worked with international commerce online and offline for more than 20 years. Based on personal experiences Henrik has a deep understanding of international markets,  cultures and cross-border challenges. 

9.10 Cross-border E-commerce Simplified – Max Riis Christensen, MakesYouLocal

In new markets, you encounter competitors who run an efficient webshop and have been doing so for years. It has never been easy to win their customers, but it has become much easier. Max discusses 4 crucial parameters for winning customers and creating a profitable business in a new market.

Get an overall understanding of the challenges and concrete benchmarks and tools directly applicable in the office tomorrow.

 

6

Max Riis Christensen
CEO, MakesYouLocal

Max has worked with e-commerce for more than 20 years and is an experienced cross-border specialist with great insights across most European markets from his daily work in MakesYouLocal.

9.30 Skagen Clothing: Rapid Expansion - Thomas Melgaard & Marcus Dahl, Skagen Clothing

Thomas and Marcus reveal insights from the extraordinary journey of rapid expansion they have embarked on with their 2.5-year-old label, Skagen Clothing. The duo shares their valuable experiences in crucial aspects such as identifying target markets and developing an extensive product range to nurture the growth of their thriving North Jutland-based business.

Thomas Melgaard and Marcus Dahl speaks at Succeed Abroad 2024

Thomas Melgaard & Marcus Dahl, Founders, Skagen Clothing.

Thomas and Marcus got the idea for Skagen Clothing in the spring of 2021, where the dream of creating a timeless and luxurious summer outfit took shape. Fast forward 2.5 years, and Skagen Clothing can now be found in Denmark, Sweden, Norway, and Holland, with a loyal following of over 70,000 customers.

 

9.50 KID/Hemtex - how to use 141 physical stores to leverage online sales - Cathrine Weberg Abrahamsen

Here is a unique opportunity to meet Cathrine W.Abrahamsen from the Norwegian company KID. KID is the largest player within textile and home interior design in the Nordic region. A few years ago Kid was about to enter Sweden with its own concept and products, but a last minute opportunity changed everything when KID instead acquired the very well known brand Hemtex in Sweden. With revenues well over a billion NOK, 141 physical stores and customers in four countries, Cathrine certainly has a really interesting story to share. This will be one of our many highlights you should not miss. 

KID Cathrine Weberg Abrahamsen

Cathrine Weberg Abrahamsen, Head of Business Development, Kid/HEMTEX

 

10.10 Coffee and Networking Fuel up on coffee and nice conversations with other e-commerce professionals
10.40 From 1 to 8 markets in a year - Andreas Østergaard Pedersen, Grejfreak

2021 was an exciting year for Danish brand Grejfreak, as the 13 year old company decided to look towards new horizons - more specifically 7 new markets. Andreas shares why Grejfreak expanded to several markets at once, and the struggle to stay profitable in markets with high competition on a low budget.

Andreas Østergaard Pedersen Grejfreak

Andreas Østergaard Pedersen, Head of E-commerce, Grejfreak

Grejfreak was founded in 2008 and the first years were spent on defining the business and product assortment. In 2021 Grejfreak started looking abroad - and quickly expanded their business from 1 to 8 markets, where happy customers can now buy their outdoor gear from a product catalogue of more than 30.000 pieces.

 

11.05 Breakout Session # 1: Market specific roundtable discussions
Take your e-commerce to the next level with our dynamic breakout sessions. Each session focuses on best-practice and case examples for specific markets facilitated by our native e-commerce specialists.
 
Each session lasts 45 mins and starts with a general introduction to the e-commerce landscape for the given market - including a fact sheet with general know how about the market. We then continue to discuss:
 
1 Go to market strategy - how do you beat local competition?
2 Relevant marketing strategies incl. influencer marketing and marketplaces
3 Learn from our experience - pitfalls, do's and don'ts. 
 

Choose between markets:

Sweden
Norway

Germany

The Netherlands
The UK

12.00 Lunch, coffee and networking Lunch is served alongside time for a chat with fellow e-commerce professionals and specialists from MakesYouLocal.
13.00 Breakout Session #2: Market specific roundtable discussions
Take your e-commerce to the next level with our dynamic breakout sessions. Each session focuses on best-practice and case examples for specific markets facilitated by our native e-commerce specialists.
 
Each session lasts 45 mins and starts with a general introduction to the e-commerce landscape for the given market - including a fact sheet with general know how about the market. We then continue to discuss:
 
1 Go to market strategy - how do you beat local competition?
2 Relevant marketing strategies incl. influencer marketing and marketplaces
3 Learn from our experience - pitfalls, do's and don'ts. 
 

Choose between markets:

Sweden
Norway

Germany

The Netherlands
The UK

14.00 Born Global - Jens Kristensen, byACRE

In 2017, byACRE discovered a gap in the market with its innovative and lightweight rollators that are continuously developed and improved to meet the needs of users. Jens shares his experiences as an E-commerce Manager for a globally expanding company, defying the challenging times in the online industry and offering a range of products that break stigmas.

Jens Kristensen fra byACRE taler til Succeed Abroad 2024

Jens Kristensen, E-commerce Manager, byACRE

byACRE was founded in Copenhagen in 2017 and specialises in designing rollators for individuals with reduced mobility. With a strong emphasis on user-friendliness, design, and innovation, the company aims to challenge the stigma associated with the use of rollators. Operating globally, both online and offline, byACRE has established a presence in North America, Europe, and Asia.

 

14.20 Marketplaces - Kristian Holme, Holme Group

When we say "marketplaces", most people will think of Amazon, but there are many more possibilities! Kristian delves into how Holme Group utilizes channels such as Sephora, Elgiganten, Douglas, and CDON to increase awareness and drive sales in a new market. Kristian also explains more about how he selects new marketplaces and the pitfalls that can arise in the collaboration.

Holme Group Kristian

Kristian Holme, Founder and Partner, Holme Group

Holme Group is a Danish-owned e-commerce group consisting of several webshops that sell products across 14 European markets.

14.40 Coffee & networking Get energised for the rest of the afternoons programme with a nice cup of coffee and snacks
15.10 Royal Copenhagen / Fiskars Group: An ambitious DTC strategy - Margit Friis

Heading against their 250 jubilee and with a strong legacy, Royal Copenhagen has started an ambitious DTC strategy both in the main market, Denmark as well as internationally. With more than 40% eCom growth in the last couple of years in European markets, Royal Copenhagen continues its ambitious international journey. Learn more about the pros and cons of a one-language strategy on more than 25 European markets and get insights into how you build a “DTC only” product strategy.

Margit Friss Royal Copenhagen


Margit has more than 10 years of experience in DTC and eCommerce and will share her experience in how to build a successful e-commerce strategy that ensures extensive e-commerce growth both in a mature main market and new international markets. 

15.40 Wrap up – Henrik Hansen, MakesYouLocal

Henrik summarizes the day and makes sure to remind us of all the key learnings from Succeed Abroad 2024 before we head to the bar for a farewell drink. 

5

Henrik Hansen
Partner, MakesYouLocal

 

16.00 Drinks & Networking

Last chance to catch up and mingle before we head home after a day filled with inspirational talks, roundtable discussions and networking sessions. 

See you next year!

Get your ticket for Succeed Abroad 2024.


Early bird ticket price: DKK 695
Last day of Early bird discount price: 14th February

Regular ticket price: DKK 1.395
Regular ticket prices for suppliers of the industry apply at all times: DKK 4.995

Venue: 
HUONE, Amager Strandvej 390, 2770 Kastrup

Food and beverages:
Breakfast, lunch and coffee are included. We cater for the most common dietary restrictions (vegan, gluten-, lactose- and nut-free). 

 

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