--- title: Succeed Abroad Roundtable Malmö description: Träffa en utvald grupp beslutsfattare inom e-handel för insikter om internationell tillväxt, värdefulla kontakter och en exklusiv brunch --- [Skip to content](https://makesyoulocal.com/roundtable-malmö-2026#main-content) [ Close ](https://makesyoulocal.com/roundtable-malmö-2026#) - Products & services - [Resources](https://makesyoulocal.com/resources) - [Events](https://makesyoulocal.com/events) - Meet us - [About us](https://makesyoulocal.com/about-us) - [Career](https://careers.makesyoulocal.com/) - [Blog](https://makesyoulocal.com/blog) [Log in](https://exportstation.makesyoulocal.com/en/users/sign_in) [Get in touch](https://makesyoulocal.com/contact-us) [![MakesYouLocal](https://makesyoulocal.com/hs-fs/hubfs/Myl%20Logo/makesyoulocal_logo_black-1.png?width=537&height=76&name=makesyoulocal_logo_black-1.png)![makesyoulocal_logo_black_](https://makesyoulocal.com/hs-fs/hubfs/Logos/Logos%20-%20MakesYouLocal/makesyoulocal_logo_black_.png?width=1067&height=151&name=makesyoulocal_logo_black_.png)](https://www.makesyoulocal.com) - Products & services - [Resources](https://makesyoulocal.com/resources) - [Events](https://makesyoulocal.com/events) - Meet us - [About us](https://makesyoulocal.com/about-us) - [Career](https://careers.makesyoulocal.com/) - [Blog](https://makesyoulocal.com/blog) [Log in](https://exportstation.makesyoulocal.com/en/users/sign_in) [Get in touch](https://makesyoulocal.com/contact-us) [**Market expansion & strategy** ](https://makesyoulocal.com/international-webshop-support-market-analysis-and-cro-makesyoulocal-1)[ Market & competitor analysis ](https://makesyoulocal.com/market-entry-report)[ Website audit ](https://makesyoulocal.com/website-audit)[ Conversion rate optimisation ](https://makesyoulocal.com/gap-analysis)[ E-commerce consultancy ](https://makesyoulocal.com/consultancy)[ Market entry as a service ](https://makesyoulocal.com/market-as-a-service)[ Return addresses & phone numbers ](https://makesyoulocal.com/local-presence)[ Local terms & conditions ](https://makesyoulocal.com/local-terms-and-conditions) [**E-commerce operations & translations** ](https://makesyoulocal.com/international-webshop-support-market-analysis-and-cro-makesyoulocal)[ Outsourced customer service ](https://makesyoulocal.com/customer-service-a2537225-3aa6-4ad7-bddd-c2745a8d6aba)[ B2B customer support ](https://makesyoulocal.com/b2b-salessupport)[ E-commerce management ](https://makesyoulocal.com/native-ecommerce-managers)[ Webshop translations ](https://makesyoulocal.com/translations)[ Translation review ](https://makesyoulocal.com/translation-review)[ Performance marketing services ](https://makesyoulocal.com/digital-marketing)[ Social media management ](https://makesyoulocal.com/social-media-management) [**Tools & automation** ](https://makesyoulocal.com/e-commerce-tools-and-automations-for-international-webshops-makesyoulocal)[ Chatbot automation ](https://makesyoulocal.com/ai-chatbot)[ Email automation ](https://makesyoulocal.com/mail-filter)[ Customer insights platform ](https://makesyoulocal.com/customerinsights)[ Customer service automation NEW ](https://makesyoulocal.com/optimisation-analysis)[ Technology setup & integrations ](https://makesyoulocal.com/products-technology) # **Succeed Abroad Roundtables ** ** ## Nätverksträff i Malmö den 16 april Efter en framgångsrik omgång förra året återvänder Roundtables till Malmö. I den inspirerande miljön på MJ's Malmö, samlar vi beslutstagare inom svensk e-handel och utforskar hur man prioriterar rätt initiativ inom internationell e-handel och skapar en konsekvent kundupplevelse – även när organisationen växer över flera marknader. Samtidigt ser vi närmare på hur AI kan stödja beslutsfattande och frigöra resurser i det dagliga arbetet. Vi får även ta del av presentationer från varumärken som delar konkreta exempel och erfarenheter från sitt internationella arbete. Formatet är dialogbaserat och ger utrymme för perspektiv och diskussioner mellan deltagarna. **Location: **[MJ's](https://mjs.life/) Malmö **Datum**: 16 april **Tid:  **10:00-13:00 Evenemanget är endast för inbjudna gäster. Du kan ansöka om en inbjudan här. ** ** [Se agendan](https://makesyoulocal.com/roundtable-malmö-2026#EventShedule) ** ** ** ** ** ** ** ** ** ** ## Möt våra specialister ![Ulrika Klinkert](https://26182565.fs1.hubspotusercontent-eu1.net/hub/26182565/hubfs/Photographs%20only/Event%20photos/Succeed%20Abroad/Photos%20-%20Speakers%20not%20MYL/rugvista-Ulrika.png?width=300&name=rugvista-Ulrika.png) TOUCH CMO, RugVista AB Ulrika Klinkert CMO, RugVista ABUlrika Klinkert ![Michelle Wrede](https://26182565.fs1.hubspotusercontent-eu1.net/hub/26182565/hubfs/Michelle%20Wrede%20(1).jpg?width=300&name=Michelle%20Wrede%20(1).jpg) TOUCH Head of Marketing, Trustpilot Michelle Wrede Head of Marketing, TrustpilotMichelle Wrede ![Tobias AI & Automation Specialist](https://26182565.fs1.hubspotusercontent-eu1.net/hub/26182565/hubfs/Photographs%20only/Photos%20-%20Staff%20portraits/Tobias-2025.png?width=300&name=Tobias-2025.png) TOUCH AI & Automation Specialist Tobias Riis Christensen AI & Automation SpecialistTobias Riis Christensen ![portrait of Max](https://26182565.fs1.hubspotusercontent-eu1.net/hub/26182565/hubfs/Photographs%20only/Photos%20-%20Staff%20portraits/max%20portrait%20square.webp?width=300&name=max%20portrait%20square.webp) TOUCH VD, MakesYouLocal Max Riis Christensen VD, MakesYouLocalMax Riis Christensen ![antonella](https://26182565.fs1.hubspotusercontent-eu1.net/hub/26182565/hubfs/Photographs%20only/Photos%20-%20Staff%20portraits/antonella.webp?width=300&name=antonella.webp) TOUCH E-commerce Expansion Specialist Antonella Måhlén E-commerce Expansion SpecialistAntonella Måhlén ## Agenda Dagen kommer att innehålla inspirerande presentationer, konkreta case och dialogbaserade diskussioner med fokus på kundupplevelse, prioritering och praktisk användning av AI. - Malmö Malmö 9:45-10:00 Arrival and welcome 10:00-10:30 Max Riis Christensen Introduction by MakesYouLocal Max has more than 15 years of experience in international growth and will share current challenges and opportunities in e-commerce. 10:30-10:45  Ulrika Klinkert Rugvista av Ulrika Klinkert Ulrika will share how Rugvista are using AI to work smarter internally - from the decisions that have paid off to the challenges they are still working through. In this session, Ulrikka will walk you through: - How Rugvista use AI to become more efficient internally - The concerns and pain points that come with introducing AI into daily operations - Their future goals and where Rugvista are headed next with AI At the end of the session you have gained a more honest look at what it actually takes to make AI work in a real e-commerce business. 10:45-11:00 Michelle Wrede The rise of AEO as a channel with Trustpilot You might have noticed that organic traffic is down - but a new channel is emerging that impacts all of us: AI-Search. Consumer behavior has changed from search engines to engines that give direct answers. In this session, Michelle will walk you through how: - The current changes & trends that are happening in the marketing landscape - What Answer Engine Optimization (AEO) entails and how you can prepare for it - How reviews & UGC make an impact - The TrustGap. At the end of the session you will walk away with a free checklist to help you get started. 11:00 - 11:45 Tobias Riis Christensen AI and automation in practice Our AI & Automation Specialist Tobias gives a concrete, data-driven picture of how AI creates value in e-commerce and customer service. The presentation is based on cases and data from more than 250 companies and focuses on: - How AI is applied in practice to strengthen the customer experience across webshops, customer service and marketing - How to prioritise the right use cases and implement the technology in a structured way – from the first initiative to scaling - How AI can support your business goals by streamlining internal processes, reducing friction in the customer journey and creating more relevant and personalised experiences 11:45-13:00   Networking and brunch   ## Agenda Succeed Abroad Roundtables är en serie middagar där vi samlar e-handelsproffs för några timmar fyllda med inspiration, kunskapsutbyte och god mat. Vi bjuder in erfarna beslutsfattare inom branschen – alla med ett tydligt fokus på internationell tillväxt – och skapar en dialog om expansion till andra länder samt de många utmaningar som kan uppstå när man går in på nya marknader. Du får möjlighet att bli en del av en unik gemenskap, kombinerat med massor av praktiska insikter, och vi avslutar varje rundabordssamtal med en gemensam middag.     ![mj-brunch4](https://26182565.fs1.hubspotusercontent-eu1.net/hub/26182565/hubfs/Photographs%20only/Event%20photos/Roundtable%20events/mj-brunch4.png?width=300&name=mj-brunch4.png) TOUCH ![mj-brunch2](https://26182565.fs1.hubspotusercontent-eu1.net/hub/26182565/hubfs/Photographs%20only/Event%20photos/Roundtable%20events/mj-brunch2.png?width=300&name=mj-brunch2.png) TOUCH ![mj-brunch1](https://26182565.fs1.hubspotusercontent-eu1.net/hub/26182565/hubfs/Photographs%20only/Event%20photos/Roundtable%20events/mj-brunch1.png?width=300&name=mj-brunch1.png) TOUCH ## Alla Roundtable-platser, våren 2026 [ Köpenhamn **Datum:** 12 mars, 2026 **Tid:** 10:00 - 13:00 **Adress:** Wilders Pl. 15C, 1403 Köpenhamn ](https://makesyoulocal.com/roundtable-malmö-2026#EventShedule)[ Malmö **Datum:** 16 april, 2026 **Tid:** 10:00 - 13:00 **Adresse: **Mäster Johansgatan 13, 211 21 Malmö ](https://makesyoulocal.com/roundtable-malmö-2026#EventShedule)[ Andra evenemang Vi arrangerar evenemang under hela året. Besök vår evenemangssida för mer information. ](https://makesyoulocal.com/roundtable-malmö-2026#EventShedule) Vill du delta i evenemanget, vänligen [mail](https://makesyoulocal.com/sv/kontaktformular)a oss dina uppgifter.  ![myl logo black](https://26182565.fs1.hubspotusercontent-eu1.net/hubfs/26182565/Logos/Logos%20-%20MakesYouLocal/myl%20logo%20black.svg) ![TP-Logo-Tricolor-Black-RGB (5)](https://26182565.fs1.hubspotusercontent-eu1.net/hub/26182565/hubfs/TP-Logo-Tricolor-Black-RGB%20(5).png?width=300&name=TP-Logo-Tricolor-Black-RGB%20(5).png) ![myl logo black](https://26182565.fs1.hubspotusercontent-eu1.net/hubfs/26182565/Logos/Logos%20-%20MakesYouLocal/myl%20logo%20black.svg) ![TP-Logo-Tricolor-Black-RGB (5)](https://26182565.fs1.hubspotusercontent-eu1.net/hub/26182565/hubfs/TP-Logo-Tricolor-Black-RGB%20(5).png?width=300&name=TP-Logo-Tricolor-Black-RGB%20(5).png) ![myl logo black](https://26182565.fs1.hubspotusercontent-eu1.net/hubfs/26182565/Logos/Logos%20-%20MakesYouLocal/myl%20logo%20black.svg) ![TP-Logo-Tricolor-Black-RGB (5)](https://26182565.fs1.hubspotusercontent-eu1.net/hub/26182565/hubfs/TP-Logo-Tricolor-Black-RGB%20(5).png?width=300&name=TP-Logo-Tricolor-Black-RGB%20(5).png) ![myl logo black](https://26182565.fs1.hubspotusercontent-eu1.net/hubfs/26182565/Logos/Logos%20-%20MakesYouLocal/myl%20logo%20black.svg) ![TP-Logo-Tricolor-Black-RGB (5)](https://26182565.fs1.hubspotusercontent-eu1.net/hub/26182565/hubfs/TP-Logo-Tricolor-Black-RGB%20(5).png?width=300&name=TP-Logo-Tricolor-Black-RGB%20(5).png) ![myl logo black](https://26182565.fs1.hubspotusercontent-eu1.net/hubfs/26182565/Logos/Logos%20-%20MakesYouLocal/myl%20logo%20black.svg) ![TP-Logo-Tricolor-Black-RGB (5)](https://26182565.fs1.hubspotusercontent-eu1.net/hub/26182565/hubfs/TP-Logo-Tricolor-Black-RGB%20(5).png?width=300&name=TP-Logo-Tricolor-Black-RGB%20(5).png) ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** **Headquarters** Rosenvængets Alle 25, 1. 2100 Copenhagen +45 69 91 80 06 **Baltics & Poland office** +370 693 37 346 **Berlin office** +49 800 0009769 **Brno office** +420 538 890 770 [Join our community](https://makesyoulocal.com/letter) **© 2026 MakesYouLocal CVR-nr 32344402. 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